WEBVTT

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 When we label people, we either extend them beyond what these people really are in that

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 specific capacity, or we diminish them by chopping off important parts of who they are.

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 That analogy, I think, is how I think about labels these days.

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 I just don't want to put any labels. I think the only valid label about me is my name.

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 Hello, welcome to Metacast, the podcast about podcasting.

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 This is episode 11. It is a Metasode, or Meta episode, where we talk about our experience

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 running the podcast. And today we are going to discuss what went well and what didn't go well

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 in the last recording that we had with the Hearts in Taiwan hosts, Annie and Angela. And I'm Ilya Bezdilev,

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 and with me is Arnab Deka, my co-host from sunny Vancouver, where there was a lot of snow today.

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 Yeah, I started that day. We were going to record this at 7am, I think, my time. But I woke up at

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 6.30 and saw the amount of snow and said, okay, I need to go out and shovel. We live close to a

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 school. So I feel like I have to do it every time it snows.

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 So in Canada, there is a rule that you have to clean the sidewalks in front of your house,

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 is that how it works?

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 It's not Canada, dude. It's in the US too. Maybe you just...

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 Well, not in Florida. I've never heard about this law in Florida, man.

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 Yeah, yeah. Not in Florida, but that's probably because it doesn't snow. Just wait maybe five

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 years. The way the whole climate change and everything is going, you start getting snow there. Yeah.

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 Oh, we had a very cold winter, actually. It was plus four Celsius, which is like 38,

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 I think, Fahrenheit is how low it was in December, I believe, just before Christmas. Man, it was so

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 cold. That's pretty much like Vancouver or Seattle, Pacific Northwest kind of weather for the winter.

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 Yeah, I think we didn't get to talk about this. So I have this air conditioner unit that is both

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 heater and AC. Basically all of the units in my house, they are these dual purpose heaters and coolers.

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 On one of the nights, my heater in the bedroom started to emit smoke, you know, and smell of

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 burnt plastic, kind of burnt wires. Oh yeah, I remember.

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 I thought it was wiring, maybe it got overheated or something. So yeah, I spent half a day figuring

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 out... Well, we had to sleep in another room, but then I was figuring out with the electrician

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 what was going on and all that stuff. What eventually I did is I called the AC guys, they came in, they

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 disassembled the unit and they found a bunch of junk on the heater coils. So apparently in the 12 or 13

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 years of this unit's existence, nobody ever turned on the heater. Because they told me the coils are like

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 new, but apparently there was some junk that was left by the installation workers. It was not glued well.

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 And when the heater was turned on, the glue melted and the junk, some kind of like tape or whatever,

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 it fell on the coils, it burned, and then it sent it through the system into the ducts.

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 And it took probably over a week to get rid of the smell in the bedroom.

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 Wow. So this is when it was cold in Miami?

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 It was cold, yes.

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 So the heater automatically turned on.

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 Yeah. And the guys who came in, they told me that it was the coldest winter since 1996.

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 It's also crazy how quickly you get used to living in the warm climate.

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 All right. So let's get to the podcasting stuff. Because that's one thing that I wanted to discuss

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 about the last episode. I was editing it yesterday, and I think we didn't get to podcasting stuff.

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 In an hour, I think the first hour of the episode is all just to talk about the culture

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 and other stuff. It's interesting because also Annie and Angela are really nice people to talk

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 about this. They know a lot about this. But what I was questioning is, let's say somebody who runs

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 a podcast about sports or something. They want to listen to us to learn more about how they can make

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 their podcast better to learn about other people's experiences. And here we are talking about Chinese

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 names and Taiwan independence and all that stuff, which is interesting, but it may not be interesting

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 to that particular person. I don't know. Maybe to a big part of our listeners, actually, it's not

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 going to be interesting because that's not what they came here for. And it might actually turn them off.

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 It actually goes back to something we discussed early on. What or who are we doing the podcast for?

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 Right. And in my head, we're still doing this for ourselves because it's fun. We're learning things.

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 The number of listeners that we get are not like enormous. Right. So I don't really care as much.

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 Keep talking. I look up how many listeners we have.

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 Yeah. So this is one thing that I really like about our podcast is every podcast where we have guests,

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 the podcast turns into a bit like their podcast. Yeah.

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 Right. And as a listener, you start to see different styles and voices and opinions

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 in every episode, which is not very common in podcasting. It's usually very typically,

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 very tightly controlled by the single host or sometimes a couple of hosts. So I actually really

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 liked it. It was a very deep episode in some ways. We discussed a lot of deep things that I would not

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 have even ventured to say out loud, much less publicly in a podcast. And there were lots of personal

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 opinions, stories. I really liked it. But I do get your point. If people are listening to this podcast

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 with the hope to learn and grow as a podcaster, then you probably didn't get much of it. You kind

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 of turned it off after a while. And if you are one of those, leave us a review or send us an email

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 so that we know what kind of content we're looking for. I think until then, again, Ilya,

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 give us the numbers. But to me, it's like we're doing this for ourselves and it needs to be

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 fun and we need to grow ourselves with it.

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 Yeah. I think you're bringing up a very good point about doing it for ourselves.

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 It's just the product manager in me, my ego. It's like, oh, how did we make it more popular

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 so more people listen to it? But I think you bring a very valid point. So talking about the stats,

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 I'm looking at Anchor where we host our podcast. And so far we've had 1200 plays across all of our

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 episodes. Most episodes are in the range of 90 listens. Brian McCullough one was like 400 or so.

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 Yeah. Brian McCullough is 420. Jake and John then is 154. That excludes YouTube. That's just the

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 podcasting apps. And between you and me, we are not even sure if it includes all sorts of podcasting

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 apps or not. Yeah. The metrics around podcasting. Maybe we should just do an episode around this

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 sometime. Yeah. Maybe we should do like a breakdown of all of our stuff and write up a newsletter and

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 also talk about it on a podcast. Yeah. One thing I would like to ask our listeners, because we do have

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 people who listen to the entire episode. So far we have not got a single message from anyone on any

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 platform except for maybe our friends. So if you're listening to this, send us some feedback. We don't

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 care if it's a review, five star, one star, it just doesn't matter. Just send us an email at

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 hello@metacastpodcast.com or reach to us on Twitter or Instagram. It would be really nice to hear from

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 someone because we've been broadcasting into the ether. And yes, for sure, you and I have a lot of fun.

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 But as I was editing the last episode in the last few days, I didn't enjoy the edits. And I'm like,

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 okay, so I'm doing the work because recording is fun. Editing is work. I'm like, what am I doing this

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 work for? On that point, you have been talking about creating a masterclass or something like that

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 about creating a podcast, right? And that goes from the very beginning to editing and post-production

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 and all that. If that's something that would be of interest to our listeners, drop us an email or,

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 you know, our website, metacastpodcast.com. If you go there, then all the episodes will show up.

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 You can leave a comment there or you know us on Twitter, Instagram, all sorts of ways.

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 So yeah, it's a nice plug for the course. I've not started writing it up yet, but we've talked about

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 it for a while. So yeah, let's get into info business and make some money with our podcast.

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 And we could talk about that course too, if we end up launching this. So we record this at the end of

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 February, the episode will probably come out at the end of March. Let's talk about the last recording.

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 It was over a month ago when we did the recording of the Annie and Angela episode.

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 We edited it a few days ago.

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 Jan 28th.

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 Jan 28th. Okay. Actually a month ago.

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 Yeah.

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 So we had a bit of time to digest things and approach this kind of impartially.

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 I would like to start with some of my takeaways. Maybe we can go one after another and alternate.

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 The first thing I have written down is how Annie and Angela, they are really transparent in their

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 podcast. They really talk about their stuff, their children, their parents so openly. And when they

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 came on our podcast, they were talking about those same topics very openly as well, which for me was

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 like, wow, you're really putting yourselves out there. And that was very encouraging, especially

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 given some of the cultural aspect where they were saying how their culture, the culture where they

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 grew up. It's like, you have to be an A+ student and all that. I think being vulnerable is almost the

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 opposite of being an A+ student. And unless you want to be an A+ student in being vulnerable to the

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 world, you know what I mean? Yeah.

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 So yeah, it was very, very encouraging and heartwarming too.

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 Right. I think just generally the whole episode, I think I already said it once,

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 but this was my top feeling too. I really loved recording it. First of all, talking with them.

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 And then when I listened yesterday, it was such a flowing, nice chat, going deep into cultural

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 things with personal opinions from all of us that I really liked it. I never thought that we would

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 record that kind of an episode on this podcast, but hey, we did.

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 Yeah. I also like how they actually posed questions back to us. I remember when I asked them, what does it

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 mean to be Taiwanese? I think she brought it back. Like, what does it mean to be Russian or what does it

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 mean to be Indian and how we fit into that culture? So that ended up being more of a conversation as

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 opposed to an interview. It was nice. Yeah. Let me take the next one. This is sort of related to

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 that first one too. In the episode, you should listen, by the way, if you have not heard listener

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 and you're listening to this episode, go listen to that episode. We talked about who do you identify

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 as, right? And you and I both answered that question. And then later on, I was thinking

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 about it more that people identify with their nationality, race, or ethnicity. They also identify

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 with their work. They identify with their religion. I don't want to rehash the whole topic, but now that

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 I've said all those things, who do you identify yourself as? And I have a second, I think more

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 interesting question there. How do you keep connected to other people that you identify with?

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 Is it a question for me? Yeah. I've recently done two spiritual retreats where I had an opportunity to

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 meet some really interesting people from the walks of life that I wouldn't otherwise be exposed to.

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 And also I had the opportunity to really let my ego go through the experiences that I had.

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 So answering that question, on one hand, it's actually very easy because I sort of know who I am now.

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 I can feel who I am, but putting this in words is difficult because up until maybe six months ago,

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 before I went to my first retreat, I really identified as a Russian guy from technology background,

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 who is also a musician, a parent, a bunch of labels. And I didn't really engage with many people outside

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 of the Russian community in the US, except work, obviously it's work you engage with whoever you

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 work with. But then going on that retreat was so interesting because there were so many people from

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 different countries who I really connected with. I actually made a really good friend who is from

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 England, currently lives in Switzerland, which I thought wasn't possible because of my culture. I thought that

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 Russian culture is my culture and that's going to be like that until the end of my days, which

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 I was proven wrong and it feels great. It's kind of a long-winded answer to your question, which isn't

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 even an answer, I guess. But I don't even know who to identify myself with or how to identify myself as.

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 It's just, I am who I am in the moment. Identification almost feels meaningless. It's like a shortcut.

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 If you are in a certain environment and people want to know something about you, you can use some

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 identification like, oh, I work for Amazon or Google or something.

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 That facet of yourself.

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 Yes, because in a professional environment, right? Or maybe if you're like in a multicultural

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 environment where people talk about their ethnicity, I can say I'm Russian, but that's just such a small

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 aspect of my personality or your personality for that matter. It's almost meaningless. It's

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 almost like I don't want to say this. So one last thing before I pass it back to you. Have you heard

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 of the Procrustian bed concept?

00:14:06.800 --> 00:14:07.360
 No.

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 There was actually a book by Nassim Nicholas Taleb called The Bed of Procrustis or The Procrustian

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 Bed. I forgot how exactly it's called. The story goes that somewhere in ancient times,

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 Greece or Rome or whatever, there was a guy named Procrustis who would invite all travelers to his

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 house as they were passing by. And he would treat them and give them meals and wine and all that,

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 and give them lodging for the night. The catch was that he had just one bed that everybody had to

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 fit in. If you were too short, they would stretch you so you fit that bed.

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 What?

00:14:45.280 --> 00:14:45.680
 Yes.

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 What do you mean stretch you?

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 I guess when people are tortured, they're being stretched. So basically they would tie you to the

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 bed and stretch you so that you actually become the length of the bed because you're too short to

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 fit in there. But more easier to understand if you're too long for the bed, they would

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 chop the parts of your body that make you too long.

00:15:04.560 --> 00:15:04.720
 Oh my gosh.

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 I thought you were going to say they would make you fold your feet in or something.

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 No, that's too humane, you know? So the whole point of the story that Taleb makes there is

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 that's what we do with labels. When we label people, we either extend them beyond what these people

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 really are in that specific capacity, or we diminish them by chopping off important parts of who they are.

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 That analogy, I think, is how I think about labels these days. I just don't want to put

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 any labels. I think the only valid label about me is my name.

00:15:35.440 --> 00:15:43.280
 Yeah. Especially I think in today's world where everything is so connected, right? Maybe in a

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 world, maybe 25, 30 years ago, you lived in a place where most people around you were like you.

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 Today, it's not like that anymore. Especially like you go online and you have all sorts of

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 communities you are part of, right? And those really shape who you are. And that's part of

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 your big parts of your identity. I love that answer.

00:16:05.840 --> 00:16:11.680
 Yeah. You can show different facets of yourself in different communities. If I go and play the

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 guitar with a bunch of other people, I don't have to talk about work, for example. So what's your

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 answer to that question?

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 I was similar. I think you put it in a really nice, crisp way. I was struggling to come up with

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 one way to define what my internal projection of myself is. I was thinking all these things like

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 your work or your nationality. I'm not a very religious person, so that's not a big one for me.

00:16:40.720 --> 00:16:47.200
 Those are very common, but also like what kind of things you like to do. I'm big into sports. You

00:16:47.200 --> 00:16:52.000
 know that. Actually, our next episode that we are recording today will be something about that. We'll

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 talk about it when it comes to that. Very excited.

00:16:54.960 --> 00:16:56.480
 A Saunders football club.

00:16:56.480 --> 00:16:56.880
 Yes.

00:16:56.880 --> 00:16:59.040
 That's a big deal, man.

00:16:59.040 --> 00:16:59.520
 Yeah.

00:16:59.520 --> 00:16:59.840
 Okay.

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 So I stay connected with a lot of soccer and all that through Reddit. I love playing sports. And

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 till the time I was in Seattle, I used to play cricket regularly. Here, I'm not playing much anymore,

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 but I'm playing tennis quite a lot. The things that I like to do, like hiking and all that,

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 all of those make who I am. Like you said, it's not like one thing you can say that defines who you

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 are.

00:17:27.360 --> 00:17:32.240
 Speaking of labels, when you said cricket, I had this flashback to my time in the jungle

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 where you had all these crickets going up at night.

00:17:35.520 --> 00:17:36.400
 Right. Yeah.

00:17:36.400 --> 00:17:40.400
 By the way, you were in Peru, right?

00:17:40.400 --> 00:17:40.960
 Yeah.

00:17:40.960 --> 00:17:44.400
 Yes. We can leave that discussion for some other time.

00:17:44.400 --> 00:17:46.480
 Yeah. Let's not go too far.

00:17:46.480 --> 00:17:51.840
 But yeah, that was a great trip. The listeners, if you're curious, you can send us an email. We can

00:17:51.840 --> 00:17:55.840
 talk about that one-on-one. I'm not just quite yet ready to discuss this on record.

00:17:55.840 --> 00:18:02.240
 One thing you mentioned is discussing sensitive topics that you wouldn't otherwise maybe bring

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 up on the podcast. Like we wouldn't bring up those topics in our episode, talking about race,

00:18:06.160 --> 00:18:10.480
 especially me being a white guy. I think there's a lot of risk bringing up some of those sensitive

00:18:10.480 --> 00:18:16.720
 topics about race, for example, or gender that I can't fully relate to because I'm not living

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 through that experience. So I can only relate to that intellectually or through experiences of others.

00:18:21.840 --> 00:18:27.120
 And as I was listening to our recording, I was asking questions. And at some time I was like,

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 am I going overboard? Am I clashing too far? But I think it ended up being on the borderline.

00:18:33.840 --> 00:18:38.240
 It was okay. But I was really happy for the opportunity to actually have that discussion

00:18:38.240 --> 00:18:44.000
 with somebody on the record because I can almost guarantee that there will be other people like me

00:18:44.000 --> 00:18:51.600
 who are interested in these topics, but are afraid to be canceled or something for asking those questions.

00:18:51.600 --> 00:18:58.800
 Right. I never imagined having an episode like that. But once I started listening to the Hearts in

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 Taiwan podcast, I knew that our recording with them is going to get into all of those things.

00:19:06.240 --> 00:19:14.480
 And it was awesome. Yeah. So the next one, this is more of a logistical question is they talked about

00:19:14.480 --> 00:19:20.240
 how their schedule is very irregular. In the first season, they tried to do like once a week,

00:19:20.240 --> 00:19:26.480
 but now they basically do one whenever it's ready. Now they're on a break anyway. They're going to launch

00:19:26.480 --> 00:19:32.960
 in the first season three sometime soon, hopefully, versus something like our podcast, which we try to

00:19:32.960 --> 00:19:39.200
 get it out every Wednesday in time for your commute. In fact, Ilya, you have auto-scheduled all of that.

00:19:39.200 --> 00:19:47.440
 So it's ready at 3:00 a.m. Pacific or 6:00 a.m. Eastern every Wednesday. What's your take on that?

00:19:47.440 --> 00:19:53.520
 That's how I've been doing my other The Russian podcast, the interview podcast. Sometimes I would

00:19:53.520 --> 00:19:58.880
 have an episode every two or three weeks, and then we'd have a break of three months, just whenever

00:19:58.880 --> 00:20:04.240
 my time permitted, whenever the scheduling of my guests permitted. I think it's important to really

00:20:04.240 --> 00:20:11.280
 realize what you do it for and who you do it for. If you just do it for fun, actually stretching yourself

00:20:11.280 --> 00:20:17.520
 too much to do like weekly schedule or bi-weekly schedule. Specific times might be a bit too much,

00:20:17.520 --> 00:20:22.880
 and you just stop enjoying it. I guess any job, hire it, yet you do. You enjoy it up to a point,

00:20:22.880 --> 00:20:26.400
 but then at some point it just becomes like Monday 9:00 a.m. and you're like, "Oh,

00:20:26.400 --> 00:20:32.800
 shit. I really don't want to go to work." And that's not the feeling you want to get about your podcast.

00:20:32.800 --> 00:20:38.080
 You really want to enjoy it every time you do it. And then if it's less regular, so be it. What I'm

00:20:38.080 --> 00:20:43.920
 really curious about, is that hypothesis even valid? That people listen to your every episode,

00:20:43.920 --> 00:20:49.040
 unless you are a news podcast or sports podcast where it's really time sensitive. There's just so

00:20:49.040 --> 00:20:56.000
 much content these days that what I usually end up doing with podcasts is I discover a podcast and I'll

00:20:56.000 --> 00:21:01.680
 binge on it until I no longer want to binge on it. And then maybe I'll listen to an episode every now and

00:21:01.680 --> 00:21:07.120
 then. I don't listen to every episode of every podcast I'm subscribed to. I would just look at the

00:21:07.120 --> 00:21:13.600
 titles. If the title interests me, I'll listen to it. If not, I don't. Angela also mentioned that

00:21:13.600 --> 00:21:18.480
 their most listened episode is episode number one, because people often listen to the first episode.

00:21:18.480 --> 00:21:24.320
 Actually for us, outside of the Brian McCullough episode where he gave us a lot of publicity,

00:21:24.320 --> 00:21:28.640
 the second most listened to episode is our first episode. So maybe there's something in that theory

00:21:28.640 --> 00:21:34.960
 that people do go back and listen. And we have a friend of ours who just binges on our podcast in

00:21:34.960 --> 00:21:39.280
 the order, right? I think that's what she said she does. So yeah, that schedule, you know,

00:21:39.280 --> 00:21:44.160
 it's kind of nice to have a reminder on somebody's phone that, Hey, like we have a new episode so that

00:21:44.160 --> 00:21:48.320
 they can be reminded of our podcast, go into the app, maybe listen to the episode we published three

00:21:48.320 --> 00:21:51.440
 weeks ago. I don't know how much it really matters.

00:21:51.440 --> 00:21:57.920
 I feel similarly, if your podcast is big enough that it's earning you significant revenue,

00:21:57.920 --> 00:22:04.080
 or it's something like sports or news where that periodic publication is really important,

00:22:04.080 --> 00:22:09.840
 right? Like a sports thing. If you're a podcast about a sports team, then you better have an episode

00:22:09.840 --> 00:22:15.200
 after their game. Because if people are listening to you, then they would like to hear the feedback and

00:22:15.200 --> 00:22:20.640
 all that. Sometimes maybe even before big games, and you have to have that other than that. Yeah,

00:22:20.640 --> 00:22:27.040
 I don't know how much of that building habit thing matters because I like you said, I also listen in

00:22:27.040 --> 00:22:33.520
 that same pattern where I find out a podcast, I binge listen to a lot of episodes. If I really like it,

00:22:33.520 --> 00:22:39.040
 then I subscribe to it. But not every episode that's going to come out from that podcast now on,

00:22:39.040 --> 00:22:44.080
 I'm not going to just listen to all of them. Because over time, I've collected maybe like 100 podcasts at

00:22:44.080 --> 00:22:50.960
 this point. But some, let's say like Hard Fork or Decoder or Science Friday, depending on what that

00:22:50.960 --> 00:22:56.000
 topic is, I do listen to them again and again. I'm thinking about the Tim Ferriss episode,

00:22:56.000 --> 00:23:01.040
 Tim Ferriss podcast. As much as I like Tim Ferriss, I think he publishes an episode every few days

00:23:01.040 --> 00:23:05.840
 and they're pretty long. It's just impossible to keep up. And also not all of the people are

00:23:05.840 --> 00:23:09.520
 interesting to me personally. I mean, they're very interesting people, but just the topics may not

00:23:09.520 --> 00:23:16.000
 resonate with me. My actually favorite episode of the Tim Ferriss show, two of my favorite episodes,

00:23:16.000 --> 00:23:21.920
 the one with Arnold Schwarzenegger when he was still the governor of California maybe 10 years ago.

00:23:21.920 --> 00:23:26.800
 It's an amazing episode. We will link it in show notes. Absolutely amazing. I always thought of

00:23:26.800 --> 00:23:32.560
 Schwarzenegger as being like this big dude playing Terminator, but he is actually very, very smart,

00:23:32.560 --> 00:23:38.240
 very entrepreneurial. And he talks about how he was laying bricks European style when he first immigrated

00:23:38.240 --> 00:23:43.280
 to the US. All its stuff is just so fascinating. I have not heard that episode. It's probably like

00:23:43.280 --> 00:23:48.240
 2012 or something. And then Josh Bateskin, I think he has two or three interviews with Josh Bateskin.

00:23:48.240 --> 00:23:53.040
 Tim Ferriss' show is the only podcast that has interviews of Josh Bateskin, who is a chess prodigy

00:23:53.040 --> 00:23:57.840
 and a martial arts champion. I really love the guy. But if I were just listening to the latest episodes

00:23:57.840 --> 00:24:04.160
 of Tim Ferriss, I would have never discovered those old ones. So really, podcasts are a library of that

00:24:04.160 --> 00:24:10.480
 old content that's timeless, which is absolutely fascinating. I want to bring up one more thing.

00:24:10.480 --> 00:24:16.720
 This is not specifically related to the previous episode, but it's related to Taiwan. After we

00:24:16.720 --> 00:24:22.960
 recorded that one, I was listening to the Decoder podcast. That's from The Verge. And they had an episode

00:24:22.960 --> 00:24:31.120
 on January 31st called Inside the Global Battle over Chip Manufacturing. Oh, it's because TSMC or something?

00:24:31.120 --> 00:24:39.040
 Yes, yeah. That is such a fascinating episode. Like at the high level, I knew that yes, semiconductors are

00:24:39.040 --> 00:24:46.640
 mostly manufactured in Taiwan, but I didn't know how much long-term view the Taiwanese government had in

00:24:46.640 --> 00:24:51.920
 the 1980s. Long before semiconductors and the importance of all this today.

00:24:51.920 --> 00:24:57.200
 We need to give a little bit of context of the semiconductor industry so that people understand

00:24:57.200 --> 00:25:02.800
 what they are. Yeah, yeah. So if you have a cell phone, if you're human, you probably have a cell

00:25:02.800 --> 00:25:07.440
 phone right now. I mean, if you're human and you're listening to this podcast, you probably have a cell

00:25:07.440 --> 00:25:16.240
 phone right now. Then that chip inside that probably has been made by a company called TSMC in Taiwan.

00:25:16.240 --> 00:25:22.720
 They're basically the most globally dominant foundry of semiconductors right now.

00:25:22.720 --> 00:25:25.600
 Do they also make semiconductors for Apple?

00:25:25.600 --> 00:25:26.480
 Yeah. Okay, wow.

00:25:26.480 --> 00:25:33.200
 I think Apple only gets it from them. And there are basically two companies. One in Netherlands,

00:25:33.200 --> 00:25:40.880
 that owns the IP about how to make this kind of technology. And TSMC is the one that is able to

00:25:40.880 --> 00:25:44.000
 do that in practice. Manufacture the semiconductors.

00:25:44.000 --> 00:25:49.120
 Manufacture, yeah. And I'm not going to be able to do a good job of explaining all this, but

00:25:49.120 --> 00:25:55.520
 go listen to that Decoder podcast from January 31st. It's an amazing one. What I wanted to highlight

00:25:55.520 --> 00:26:02.240
 there is the strategic bet that the newish Taiwanese government took in the 1980s,

00:26:02.240 --> 00:26:07.120
 looking at like, we are going to be the dominant one in manufacturing semiconductors. And it's a big

00:26:07.120 --> 00:26:11.600
 investment. It's a very heavy investment that you need to do to create something like that.

00:26:11.600 --> 00:26:18.560
 They almost paid more than 50% or something like that of the initial TSMC budgetary requirements.

00:26:18.560 --> 00:26:25.120
 But today, look how that turned out. It's not just the economics and the jobs and

00:26:25.120 --> 00:26:31.840
 everything that TSMC is driving, but the geopolitics. So that episode does a great job of talking about

00:26:31.840 --> 00:26:38.080
 it. But now that AI is becoming more and more dominant, there's a lot of restrictions of what kind

00:26:38.080 --> 00:26:45.680
 of chips we will allow China to make or touch or US or Russia and all that. And there is a lot of

00:26:45.680 --> 00:26:52.160
 geopolitics going on in that space. Part of this is what's keeping Taiwan totally independent too.

00:26:52.160 --> 00:26:58.160
 Oh, it's because they own the platform, essentially, those processing units that are very expensive to

00:26:58.880 --> 00:27:04.160
 If you were to just screw TSMC, we just want to produce that ourselves, it's probably billions of

00:27:04.160 --> 00:27:08.320
 dollars that we're talking about. And also decades of experience that other companies would not have.

00:27:08.320 --> 00:27:17.040
 Yes. But I think the thing here is like, the US cannot afford to not let Taiwan be independent

00:27:17.040 --> 00:27:17.600
 anymore. They have to.

00:27:17.600 --> 00:27:18.320
 They have to.

00:27:18.320 --> 00:27:23.600
 I don't necessarily want to venture into geopolitical topics, but I get what you're saying. Because a big

00:27:23.600 --> 00:27:28.960
 part of the development of the knowledge economy is based on the availability of those chips for

00:27:28.960 --> 00:27:31.360
 computers and cell phones and other devices.

00:27:31.360 --> 00:27:33.200
 Yeah, it's a great episode.

00:27:33.200 --> 00:27:36.480
 I can also tell something about Taiwan that's more playful.

00:27:36.480 --> 00:27:42.480
 We were once flying with, I forgot which airways it was, I think it was Japan Airlines or something,

00:27:43.040 --> 00:27:48.000
 from Seattle to Taipei, which is the capital of Taiwan, and then from Taipei to Singapore.

00:27:48.720 --> 00:27:54.240
 And one of the flights that we were flying with, I think it was Air Taiwan, a Taiwanese company.

00:27:54.240 --> 00:28:00.080
 So by the way, they have absolutely fabulous airport, like massage chairs for free, some indoor gardens,

00:28:00.080 --> 00:28:06.000
 indoor jungle. It was 2016. It was really, really nice. The plane that we flew on, I think it was a plane

00:28:06.000 --> 00:28:11.600
 from Taiwan to Singapore. It was a Hello Kitty plane. And for those of you who don't know what Hello

00:28:11.600 --> 00:28:17.360
 Kitty is, how could you not know what Hello Kitty is? It's like these cute cats. I don't know if it was a

00:28:17.360 --> 00:28:23.680
 cartoon or something. So the whole airplane was painted in Hello Kitty. The interior, the seats

00:28:23.680 --> 00:28:30.000
 and all of those covers on the seat under your head and stuff, Hello Kitty everywhere. They brought us

00:28:30.000 --> 00:28:35.760
 lunch and it was in Hello Kitty boxes with Hello Kitty napkins, Hello Kitty silverware. It was just

00:28:35.760 --> 00:28:41.760
 absolutely fascinating branding that they did. I don't even know what Hello Kitty is originally. I just know

00:28:41.760 --> 00:28:46.640
 it's a bunch of stuff with kittens. I just know the stickers. They're so commonplace.

00:28:46.640 --> 00:28:52.880
 Yeah. Yeah. Yeah. So that was my exposure to Taiwan. Nice. I know there are planes like that for

00:28:52.880 --> 00:28:59.040
 Disneyland, for example. Right. But that would be fascinating to go on a Hello Kitty plane. It would

00:28:59.040 --> 00:29:03.280
 be actually fascinating to go on a Star Wars plane. Oh, is there one? I think I saw pictures of those.

00:29:03.280 --> 00:29:07.280
 Yeah. I forgot which company it was. I think it was United or something. They had these really,

00:29:07.280 --> 00:29:13.440
 really nice Star Wars planes. I actually think they had two. One red, one blue or whatever the colors are.

00:29:13.440 --> 00:29:20.480
 Especially if they simulate warp speed travel and port holes and all that as you're flying,

00:29:20.480 --> 00:29:23.360
 that would be amazing. You would just hope they don't break any guitars.

00:29:23.360 --> 00:29:25.760
 Do you know what I'm talking about?

00:29:25.760 --> 00:29:27.360
 Guitars? No. What?

00:29:27.360 --> 00:29:31.760
 So there was a guy, it was maybe 10 years ago, a guy with his band.

00:29:31.760 --> 00:29:34.880
 Oh yeah. Yeah. You should totally tell this story. Yeah.

00:29:34.880 --> 00:29:39.920
 Yeah. They were traveling on a United flight somewhere for like a gig. And he was looking

00:29:39.920 --> 00:29:45.120
 out the window of the airplane and his guitar, his Martin guitar, which cost 2,500 bucks,

00:29:45.120 --> 00:29:50.000
 a very expensive guitar, was just tossed around an acoustic guitar, which is very fragile. And then guess

00:29:50.000 --> 00:29:55.440
 what? It got broken. He described this experience in an article. He just couldn't get them to pay for it.

00:29:55.440 --> 00:29:55.840
 Right.

00:29:55.840 --> 00:29:59.520
 They would just give them credits or some other bullshit that didn't matter for a musician

00:29:59.520 --> 00:30:05.520
 whose instrument was broken. So he wrote a song called United Breaks Guitars, which we'll link

00:30:05.520 --> 00:30:11.840
 to in show notes. And that song just went viral, absolutely viral. So Martin actually gave him two

00:30:11.840 --> 00:30:19.040
 guitars for free. And then he probably made a bunch of money too with that. And then United actually

00:30:19.040 --> 00:30:22.240
 wanted to pay him back and he told them to basically just go screw themselves.

00:30:25.120 --> 00:30:30.080
 He really capitalized on a bad experience, turned it into an opportunity.

00:30:30.080 --> 00:30:37.520
 Okay. Going back to Annie and Angela, one thing I wanted to call out is they mentioned how they

00:30:37.520 --> 00:30:44.000
 aspired to be like a couple of other podcasts that they liked and they want to model after those.

00:30:44.000 --> 00:30:48.240
 And that's exactly what we heard from Jake and Jonathan. That's exactly what we heard from

00:30:48.240 --> 00:30:55.280
 Brian McCullough. All the upcoming podcasters, including ourselves. We all had something we

00:30:55.280 --> 00:31:02.480
 wanted to emulate at least partially or combine multiple ideas from other podcasts. I think it's

00:31:02.480 --> 00:31:09.440
 just a great advice to anybody who's just getting started. Don't try to be super unique because

00:31:09.440 --> 00:31:16.480
 uniqueness comes from the content, but the format and some things that you do, as long as they resonate

00:31:16.480 --> 00:31:21.760
 with you, as long as you can remain yourself while doing those things, while saying those things,

00:31:21.760 --> 00:31:28.720
 I think it's totally cool to just be a bit of a copycat and then you find your own voice by

00:31:28.720 --> 00:31:32.800
 doing this and evolving further. So I thought that was a fascinating observation.

00:31:32.800 --> 00:31:40.640
 Yeah, it makes sense. It lets you basically take on things that work well, that you know works

00:31:40.640 --> 00:31:47.360
 well already, that you personally like, and then bring in and focus on the uniqueness on your content

00:31:47.360 --> 00:31:52.080
 and not on all the logic, the music or the style of presentation and all that.

00:31:52.080 --> 00:31:56.560
 Also speaking about logistics, it was interesting to hear Angela break down

00:31:56.560 --> 00:32:03.520
 their costs for the apps that they pay and how much they don't want to overspend on a podcast.

00:32:03.520 --> 00:32:07.440
 And I think this is where actually the regularity of the schedule comes in. Because if you publish

00:32:07.440 --> 00:32:12.640
 something every week, then you know that whatever monthly subscription you pay, let's say it's going

00:32:12.640 --> 00:32:18.800
 to be distributed across four episodes. But if you do it irregularly, then maybe you don't use the

00:32:18.800 --> 00:32:23.360
 subscription to a squad cast or something for two months. And then you feel like you're wasting money.

00:32:23.360 --> 00:32:29.840
 Yeah. So I think when you have a regular schedule, that is more justified. But also what I personally

00:32:29.840 --> 00:32:34.400
 discovered is some tools, yes, you have to pay for them. Descript, for example.

00:32:34.400 --> 00:32:34.960
 Right.

00:32:34.960 --> 00:32:41.520
 We could live without Descript. It costs us about 20 bucks a month at this stage, but it helps me do

00:32:41.520 --> 00:32:46.400
 the show notes a lot faster. Also the Annie and Angela episode, I did it fully in Descript.

00:32:46.400 --> 00:32:50.800
 Descript. I mean, the content cut. Then the sound engineering will be done by Misha, by our sound

00:32:50.800 --> 00:32:57.520
 engineer. So you didn't use the iPad app, I forgot the name, Ferrite? Ferrite, yes. I wanted to use

00:32:57.520 --> 00:33:03.360
 Descript to see how that will work in terms of editing things. Because the thing is, when you edit

00:33:03.360 --> 00:33:11.280
 in Descript, I can see "oom" and "um" and all its stuff with my eyes, I can just cut it. Whereas in Ferrite,

00:33:11.280 --> 00:33:16.800
 I have to listen for it very carefully and then remember to cut it. So Descript is more effective

00:33:16.800 --> 00:33:22.960
 that way. But still, I ended up spending maybe five hours to edit two hours of audio. Actually,

00:33:22.960 --> 00:33:28.880
 it's not too bad. It's like two and a half X time. But I'm pretty confident with the quality of the

00:33:28.880 --> 00:33:33.920
 edits that I did because I removed a lot of filler words, false starts, all that kind of stuff that

00:33:33.920 --> 00:33:38.160
 was very easy. It also took a little bit of more time. And maybe you can read my quote.

00:33:38.160 --> 00:33:44.880
 Did you manually cut out the filler words and all that or let Descript identify and just say cut

00:33:44.880 --> 00:33:49.520
 out everything? I did it manually because Descript doesn't always identify the boundaries correctly.

00:33:49.520 --> 00:33:57.280
 I did it once automatically for our first episode and I had to redo everything after that. So I

00:33:57.280 --> 00:34:01.360
 wasted probably like an extra hour, hour and a half by relying on AI too much.

00:34:01.360 --> 00:34:07.440
 Right. The quote, I'll say this on record, but let's see if we want to keep it or throw it out. But

00:34:07.440 --> 00:34:10.720
 what you said, forget the context, but I think...

00:34:10.720 --> 00:34:15.360
 The context was that you said it was a great episode. I said that I felt it was too long.

00:34:15.360 --> 00:34:15.760
 Yes.

00:34:15.760 --> 00:34:18.640
 But maybe because I listened to it so much.

00:34:18.640 --> 00:34:25.840
 I may have a bit of a skewed perspective after having spent three hours for the first 15 minutes

00:34:25.840 --> 00:34:30.640
 fighting Descript. Man, it's bugs and slowness are infuriating.

00:34:30.640 --> 00:34:38.080
 This was a fair comment at the time. Because what was happening is as I was trying to edit Descript,

00:34:38.080 --> 00:34:42.960
 what it doesn't do a good job at is when you have multiple tracks, in this case we had four tracks,

00:34:43.680 --> 00:34:49.120
 and you have a false start. Maybe you start talking while Angela didn't finish talking yet.

00:34:49.120 --> 00:34:51.680
 Oh, and that happened a lot in that episode.

00:34:51.680 --> 00:34:55.280
 Yes. Yeah. And you just shut up really quickly, right? But it's still on the record.

00:34:55.280 --> 00:35:02.560
 And Descript uses sort of linear time. I can't just edit your part out because it's all just merged with

00:35:02.560 --> 00:35:09.440
 Angela's part. So I have to go to what they call the sequence editor, which is similar to a regular digital audio workstation,

00:35:09.440 --> 00:35:15.600
 where it shows multiple tracks. And in that version that I was using, I would try to use a slicer tool to slice the audio.

00:35:15.600 --> 00:35:23.600
 And it would just hold for 10 seconds. So I would have to close that, open it again. Then that slice would appear on the track.

00:35:23.600 --> 00:35:28.960
 And I would have to manually adjust things. It would hold again. For every single one of those cuts,

00:35:28.960 --> 00:35:35.200
 I would spend almost a minute, which was absolutely unacceptable. Because you're only as good as your

00:35:35.200 --> 00:35:40.720
 tools are. It's good comparisons. Imagine you're typing on the keyboard and it takes a few seconds for

00:35:40.720 --> 00:35:43.680
 the letters to appear on the screen. It would be just absolutely infuriating.

00:35:43.680 --> 00:35:46.960
 And on top of that, you would lose track of what you're trying to do.

00:35:46.960 --> 00:35:50.320
 Exactly. Yes. And you also get emotionally worked up while doing that.

00:35:50.320 --> 00:35:55.360
 Yeah. In all fairness, I think it was the day before yesterday, they actually updated the app.

00:35:55.360 --> 00:36:00.080
 So there was a new version of Descript and it told me there was a new version available. Click here to restart.

00:36:00.080 --> 00:36:06.000
 I restarted and it was all working perfectly. Somebody else supposedly reported this or maybe

00:36:06.000 --> 00:36:12.080
 they discovered themselves and they fixed it really quick. Imagine if it was a software by Microsoft or Apple.

00:36:12.880 --> 00:36:14.400
 Well, we will get a fix in 2024.

00:36:14.400 --> 00:36:19.920
 Yeah. I had an interesting bug with Apple yesterday, but I won't go into the details.

00:36:19.920 --> 00:36:23.920
 I don't think it'll get fixed soon. I did leave them feedback, though.

00:36:23.920 --> 00:36:25.200
 Oh, I don't think they listened.

00:36:25.200 --> 00:36:31.760
 Oh, one last thing is talking about logistics and all that and on the topic of feedback. In the episode,

00:36:31.760 --> 00:36:39.920
 we talked about the check police. We instituted a new mechanism for us to be more mindful that we

00:36:39.920 --> 00:36:46.240
 have a checklist and we need to abide by it. And we called that role the check police and you did it.

00:36:46.240 --> 00:36:48.320
 And I think that was really helpful, right?

00:36:48.320 --> 00:36:48.560
 Yes.

00:36:48.560 --> 00:36:53.840
 So the next episode we're going to record later today, I'm going to be the check police.

00:36:53.840 --> 00:36:58.800
 We'll see how it goes. I'm very emotionally connected to that topic. So we'll see how much

00:36:58.800 --> 00:36:59.920
 I remember and all that.

00:36:59.920 --> 00:37:05.440
 Yeah, it will be very interesting recording because I'm emotionally not connected at all.

00:37:05.440 --> 00:37:10.560
 The biggest question I have is why Saunders FC, why they use the word F, the football club?

00:37:10.560 --> 00:37:15.200
 All of my life, I was calling soccer football because actually in Russian language,

00:37:15.200 --> 00:37:20.000
 we call football football and the American football, we call American football.

00:37:20.000 --> 00:37:23.920
 There is no term for soccer because it's just football in our language.

00:37:23.920 --> 00:37:27.520
 So why don't they call themselves SC soccer club? Because they're in the US.

00:37:27.520 --> 00:37:35.600
 We can ask them, but I think this is tradition. Most soccer or football clubs,

00:37:35.600 --> 00:37:38.080
 they tend to have FC or something like that.

00:37:38.080 --> 00:37:42.800
 Soccer sounds like a bunch of dudes running around in socks around the field.

00:37:45.200 --> 00:37:47.680
 No, I like the word football too more.

00:37:47.680 --> 00:37:50.960
 Yeah, because you kick a ball with your foot. We can talk about that with Kelly.

00:37:50.960 --> 00:37:55.040
 And you know, the American football, it's more like a hand egg.

00:37:55.040 --> 00:38:02.560
 Yeah, I actually really like throwing the American football egg with my son. It's an interesting

00:38:02.560 --> 00:38:07.200
 sport. I just wouldn't call it football. I think New Zealanders or Australians call it rugby.

00:38:07.200 --> 00:38:09.680
 Rugby. Rugby. Yeah. I don't know what rugby means.

00:38:09.680 --> 00:38:12.560
 Although it's different. It looks very similar from the outside.

00:38:12.560 --> 00:38:18.160
 Yeah, the mechanics are similar, but the game and the rules are very different.

00:38:18.160 --> 00:38:20.560
 So good to know. It's like hockey and golf, right?

00:38:20.560 --> 00:38:26.000
 Wait, hockey and golf. I didn't even connect the two together.

00:38:26.400 --> 00:38:29.440
 I guess you hit a ball with a stick. So, yeah.

00:38:29.440 --> 00:38:32.800
 You should watch that movie. I think it's from the late 90s, maybe 2000s.

00:38:32.800 --> 00:38:38.160
 Adam Sandler. Adam Sandler, yeah, where he was a hockey player who started playing golf and he would

00:38:38.160 --> 00:38:41.760
 hit the ball. And I don't think you could pull it off in real life, but it was a hilarious movie.

00:38:41.760 --> 00:38:47.120
 Yeah. Okay. All right, then we'll see you next week. Don't forget to subscribe.

00:38:47.120 --> 00:38:51.360
 Please, please. Actually, I don't care about ratings anymore. Send us some feedback because

00:38:51.360 --> 00:38:57.200
 I'm curious to see the people behind those numbers. 87 doesn't make a difference at all. But if like

00:38:57.200 --> 00:39:00.720
 three people write back to us saying something, that would be great.

00:39:00.720 --> 00:39:06.160
 No, I'm actually amazed that approximately 90 people listen to this podcast every week,

00:39:06.160 --> 00:39:09.920
 which is amazing. I didn't think that would happen. But yeah, it would be awesome to get

00:39:09.920 --> 00:39:14.400
 some feedback to see what's going on well and what you'd like to see more of.

00:39:14.400 --> 00:39:19.040
 You know, I think the podcast experience is more like an e-commerce website where just some random

00:39:19.040 --> 00:39:24.080
 people come and buy your stuff and pay you money, but exactly you don't get any money for the podcast.

00:39:24.080 --> 00:39:30.480
 Whereas what I would like it to be more of is a farmers market experience where people come to us,

00:39:30.480 --> 00:39:34.960
 listen to us, and we have a conversation. I think that ability to have a conversation in

00:39:34.960 --> 00:39:43.600
 podcasts is really missing. So yeah, please send us something. Okay, I guess see you next week. Bye.

00:39:43.600 --> 00:39:47.200
 All right, bye.

