WEBVTT

00:00:00.000 --> 00:00:05.780
 I actually don't understand why, but they have two different ways of getting royalties.

00:00:05.780 --> 00:00:08.500
 You can get like 70% or 35%.

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 And I don't know why would you get 70% if you can get 70%.

00:00:11.800 --> 00:00:12.680
 Can I guess?

00:00:12.680 --> 00:00:13.300
 Yeah.

00:00:13.300 --> 00:00:17.520
 I think there's probably two different orgs building those two features.

00:00:17.520 --> 00:00:23.800
 Hello and welcome to Metacost.

00:00:23.800 --> 00:00:25.760
 And I'm your host.

00:00:25.760 --> 00:00:28.120
 Let's do it again.

00:00:28.120 --> 00:00:29.900
 No, it's okay.

00:00:30.300 --> 00:00:35.020
 So unfortunately, we had an interruption to our program from our host Arnav Degov from Sanju Vancouver.

00:00:35.020 --> 00:00:41.020
 And we've been fiddling with our equipment for like half an hour now, trying to get everything correct.

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 And you were also late.

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 Well, it's like 7.30 in the morning, man.

00:00:44.900 --> 00:00:47.140
 Yeah, but it's also my fault.

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 Because I didn't tell you that we will be recording video.

00:00:50.440 --> 00:00:53.760
 Yeah, we had decided to not do video, right?

00:00:53.760 --> 00:00:55.140
 After the last one.

00:00:55.140 --> 00:00:56.540
 Yeah, after our last one.

00:00:56.540 --> 00:01:01.560
 But let's first, I guess, talk about why it's an even episode.

00:01:01.560 --> 00:01:03.940
 And there is no guest.

00:01:03.940 --> 00:01:05.140
 Or is there a guest?

00:01:05.140 --> 00:01:06.540
 No, there is no guest.

00:01:06.540 --> 00:01:07.780
 Just the two of us.

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 Not a visible one, at least.

00:01:09.720 --> 00:01:11.200
 Yeah, and not the one that can speak.

00:01:11.200 --> 00:01:11.980
 No.

00:01:11.980 --> 00:01:15.520
 We've been trying to get a guest on our show.

00:01:15.520 --> 00:01:19.340
 We have a couple of folks, really, really cool folks lined up.

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 I'm so excited.

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 I'm so excited about them.

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 Yeah, I don't want to name the names just yet.

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 But these are two people that I really admire.

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 I think both of us do admire both of those people.

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 But they have busy schedules.

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 And so they kind of spread out.

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 And we reached out to a few more people.

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 And at some point, I'm like, it's just too much stress to have people scheduled for every other week.

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 And we are now heads down on working on our product.

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 And it's just not, it adds a lot of stress.

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 I'm so excited about that, too.

00:01:48.640 --> 00:01:49.580
 Yeah.

00:01:49.580 --> 00:01:55.220
 And then we also got a couple of emails from, actually, one particular email that we'll read a bit later,

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 which encouraged us to maybe do more of our metasodes.

00:01:59.700 --> 00:02:06.280
 So basically, from now on, at least until we change our minds, the show structure will be as such.

00:02:06.280 --> 00:02:07.640
 Season two.

00:02:07.640 --> 00:02:09.220
 Season two, yeah.

00:02:09.940 --> 00:02:13.860
 So we'll basically do, just the two of us, what we used to call metasodes.

00:02:13.860 --> 00:02:18.080
 Basically, they will continue to be metasodes because we will be talking about all of the meta things,

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 about what's going on with our company, with our lives, podcasting in general.

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 We will try to keep it anchored on podcasting as much as possible.

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 But there will be a lot of other interesting things that we will talk about.

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 And then whenever we can get a guest scheduled, a good guest, then we will have a guest episode.

00:02:37.480 --> 00:02:41.740
 But we are also, I think, upping a notch on our guest list, right?

00:02:42.240 --> 00:02:49.520
 Yeah, so I think we've climbed the first level of the ladder where we're going for, like, bigger and bigger, more famous people now.

00:02:49.520 --> 00:02:50.500
 Yeah.

00:02:50.500 --> 00:02:52.120
 So, yeah, let's see how it goes.

00:02:52.120 --> 00:02:52.760
 Stay tuned.

00:02:52.760 --> 00:02:53.460
 Yeah.

00:02:53.460 --> 00:02:56.060
 And not to diminish the people who have been on our podcast.

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 But, yeah, I feel like that will be the next stage for our growth.

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 That's what I hope.

00:03:00.780 --> 00:03:01.460
 Yeah.

00:03:01.460 --> 00:03:02.700
 It's when those people will share.

00:03:02.700 --> 00:03:04.180
 They have large audiences.

00:03:04.180 --> 00:03:07.040
 And, yeah, super exciting.

00:03:07.040 --> 00:03:11.560
 Yeah, I mean, not to diminish at all because they are foundational to it.

00:03:11.560 --> 00:03:18.440
 And, in fact, in the emails that you send out, you call them out that this person was here or Justin Frankel was here.

00:03:18.440 --> 00:03:20.520
 So, yeah, it's been pretty cool.

00:03:21.140 --> 00:03:22.860
 Oh, actually, we did have some big names, too.

00:03:22.860 --> 00:03:23.660
 Yeah.

00:03:23.660 --> 00:03:26.420
 Because the first person you mentioned was Justin Frankel.

00:03:26.420 --> 00:03:27.120
 Yeah.

00:03:27.480 --> 00:03:34.280
 And I think we have heard previously, too, from other people, two consistent pieces of feedback.

00:03:34.280 --> 00:03:37.320
 One is people really enjoy the Metasodes.

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 And the second thing is the episodes are very long.

00:03:40.980 --> 00:03:46.080
 So, we're going to try to keep it to about 30 minutes actual after production.

00:03:46.080 --> 00:03:46.900
 Let's see.

00:03:46.900 --> 00:03:47.900
 Yeah.

00:03:47.900 --> 00:03:55.920
 And if you have any feedback for us on this front, please send us an email at hello at metacastpodcast.com.

00:03:55.920 --> 00:03:56.640
 Yeah.

00:03:57.060 --> 00:03:58.380
 Actually, let's go to that topic, Arunap.

00:03:58.380 --> 00:04:02.180
 Let's just go and read some of the feedback that you received.

00:04:02.180 --> 00:04:06.720
 Talking about feedback, we have been asking for this, like, leave us a rating and comment forever.

00:04:06.720 --> 00:04:15.800
 And we have received, like, emails or messages through WhatsApp or Signal directly to either you or me from our friends and network.

00:04:15.800 --> 00:04:25.280
 But I think after we published the last episode, which was about our Google and Amazon and leaving that and starting something new,

00:04:25.920 --> 00:04:30.460
 there was some incredible emails that came our way.

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 So, we're going to read a couple of them.

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 And we're going to read a few quotes.

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 Do you want to go first or should I go first?

00:04:44.280 --> 00:04:46.860
 So, by the way, we tried to use ChatGPT to do the summarization.

00:04:47.520 --> 00:04:51.580
 And it took away some of the magic from that emotion.

00:04:51.580 --> 00:04:55.080
 Yeah, I think you should go first with the email that you summarized.

00:04:55.080 --> 00:04:57.700
 But I'll add a bit of personal story there.

00:04:57.700 --> 00:05:00.740
 I woke up, I think it was about a week ago.

00:05:00.740 --> 00:05:02.940
 Yeah, I wasn't in a very good mood and all.

00:05:02.940 --> 00:05:07.140
 And the first thing I read that morning was that email from Mo.

00:05:07.900 --> 00:05:10.020
 And it just made my day.

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 So, yeah, go for it.

00:05:12.020 --> 00:05:13.460
 Similar, I think.

00:05:13.460 --> 00:05:15.640
 I read it late at night.

00:05:15.640 --> 00:05:18.160
 And I had come back from playing tennis.

00:05:18.160 --> 00:05:21.040
 If you remember, Ilya, I told you I didn't play well that day.

00:05:21.040 --> 00:05:24.560
 And I was a bit depressed with everything.

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 I was tired also.

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 And then I, just before going to sleep, I thought, okay, let me check.

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 And that email was amazing.

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 I immediately sent it to you.

00:05:33.020 --> 00:05:35.140
 And you saw it in your morning, I think.

00:05:35.140 --> 00:05:36.060
 Okay, cool.

00:05:36.060 --> 00:05:40.280
 So, this was from Mo, who's a software engineer from Vancouver.

00:05:40.280 --> 00:05:47.440
 He found our show via Brian McCullough when he talked about it in the Tech Meme Ride Home podcast.

00:05:47.440 --> 00:05:49.420
 Brian was in our episode too.

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 So, Mo has been listening to pretty much all the episodes so far.

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 Yeah, he said that once he heard Brian, he went and checked out our episode.

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 And then he was interested.

00:05:58.460 --> 00:06:00.540
 So, he went back and listened to the first episode as well.

00:06:00.540 --> 00:06:01.280
 Right.

00:06:01.800 --> 00:06:03.100
 When we only had two episodes.

00:06:03.100 --> 00:06:03.880
 Right.

00:06:03.880 --> 00:06:06.000
 Okay, so here's what he had to say.

00:06:06.000 --> 00:06:08.180
 A few sentences I'll quote from there.

00:06:08.180 --> 00:06:15.620
 From the very first episode, I have been captivated by the content and the passion that emanates from the Metacast podcast.

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 I want to express my heartfelt appreciation for the inspiration that the Metacast podcast has provided me.

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 And later on, your contributions are making a difference, not only in my life.

00:06:28.220 --> 00:06:30.860
 And then he goes on to, like, talk about a few more things.

00:06:30.980 --> 00:06:38.820
 And finally, I am honored to be a fan since day one and look forward to continuing this incredible journey alongside you.

00:06:39.540 --> 00:06:43.900
 I wish I could read the whole email, but it had so many things in it.

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 And this really made both of us.

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 And this really made both of our days.

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 So, thank you, Mo.

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 I actually pasted it to a Google Doc where we keep track of all of the feedback.

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 It's over one page long.

00:06:54.120 --> 00:06:55.420
 It goes beyond one page.

00:06:55.420 --> 00:06:56.540
 So, it's a very long email.

00:06:56.540 --> 00:06:57.720
 It was very thoughtful.

00:06:57.720 --> 00:07:03.540
 You know, very inspiring for us to read that, to see that things that we do resonate with people.

00:07:03.760 --> 00:07:07.820
 Because the thing with podcasting is, you just record your show into the void.

00:07:07.820 --> 00:07:09.600
 And unless people write back.

00:07:09.600 --> 00:07:12.220
 I mean, we see the numbers, but numbers don't mean anything.

00:07:12.220 --> 00:07:16.780
 It's those little pieces of feedback that really matter.

00:07:17.280 --> 00:07:25.180
 So, I'll also do a very short summary of the other email that we received from a person whose name we will not say.

00:07:25.180 --> 00:07:27.880
 He is our friend.

00:07:27.880 --> 00:07:29.440
 We used to work together at Amazon.

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 And he said that...

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 To keep it even more mysterious.

00:07:34.280 --> 00:07:35.280
 Yeah.

00:07:35.280 --> 00:07:36.940
 I already spelled that part.

00:07:36.940 --> 00:07:43.520
 So, he said that he listened to those two episodes because it was a two-part episode.

00:07:43.520 --> 00:07:47.320
 And it was so insightful and deep that I listened to it one more time.

00:07:47.320 --> 00:07:51.860
 I personally have never listened to the same episode twice within such a short time frame.

00:07:51.860 --> 00:07:52.260
 So, yeah.

00:07:52.260 --> 00:07:52.620
 Thank you.

00:07:52.620 --> 00:07:58.260
 And he said that many things that you both spoke about resonated with my own feelings and views.

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 Like me doing more and more things that I do not love as I climb higher in the career ladder.

00:08:03.580 --> 00:08:07.580
 Crippling fear before taking the leap of faith, financial planning, and so on.

00:08:07.580 --> 00:08:14.660
 And he said that it was reassuring to hear some of my own experiences I'm currently going through as your past experiences.

00:08:14.660 --> 00:08:17.960
 So, he's almost like reliving his future experiences.

00:08:17.960 --> 00:08:18.840
 I don't know.

00:08:18.840 --> 00:08:20.580
 It's interesting to hear that.

00:08:20.580 --> 00:08:23.060
 Similar path as we were on, I think.

00:08:23.060 --> 00:08:23.660
 Yeah.

00:08:23.660 --> 00:08:24.040
 Yeah.

00:08:24.040 --> 00:08:25.340
 I think he's a bit younger than us.

00:08:25.340 --> 00:08:27.020
 And probably that's the kind of...

00:08:27.020 --> 00:08:27.960
 He's a few years behind.

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 And that's what he says.

00:08:29.940 --> 00:08:35.120
 I think I'm still a few years behind, but very close, in that path on the lake.

00:08:35.120 --> 00:08:35.840
 Yeah.

00:08:35.840 --> 00:08:39.460
 Go ahead and check out the episode 24, part one and part two.

00:08:39.460 --> 00:08:46.220
 That's where we bring that concept of the pathless path, where instead of following a route that somebody else paves for you,

00:08:46.220 --> 00:08:53.400
 you are on the lake and you're free to go wherever you can as long as you have financial freedom to do that, I guess.

00:08:53.400 --> 00:08:55.140
 It's a big part of what we discussed, too.

00:08:55.360 --> 00:09:01.120
 Oh, and one thing he said at the very end of the email, I'd like to just thank you both for getting vulnerable.

00:09:01.120 --> 00:09:11.940
 And I think it's an interesting point because it's not easy for many people to get vulnerable just in general in life, even with those that they love.

00:09:12.300 --> 00:09:15.580
 But even more so when you're sending it out into the internet.

00:09:15.580 --> 00:09:16.500
 Yeah.

00:09:16.880 --> 00:09:18.780
 And even more so with video.

00:09:18.780 --> 00:09:21.440
 Well, that unluckily we didn't do with video.

00:09:21.440 --> 00:09:22.860
 That's true.

00:09:22.860 --> 00:09:23.240
 Yeah.

00:09:23.240 --> 00:09:23.900
 So, yeah.

00:09:23.900 --> 00:09:24.960
 Check that out.

00:09:24.960 --> 00:09:25.640
 Yeah.

00:09:25.640 --> 00:09:27.020
 No, those were great.

00:09:27.020 --> 00:09:29.280
 And I think these kind of feedback...

00:09:29.280 --> 00:09:30.480
 We received a few more, too.

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 We won't read out all of them.

00:09:31.920 --> 00:09:39.720
 But it's been, I want to say, almost overwhelming, the amount of thoughtful feedback that we received after those two episodes.

00:09:39.880 --> 00:09:43.260
 So, thank you, everybody, for taking the time to listen to it, yeah.

00:09:43.260 --> 00:09:44.540
 Yeah, absolutely.

00:09:44.540 --> 00:09:46.680
 And if you have something to say, don't hold back.

00:09:46.680 --> 00:09:47.480
 Send us an email.

00:09:47.480 --> 00:09:51.040
 Even if it's just a couple of sentences, we'll be happy to hear from you.

00:09:51.400 --> 00:10:01.380
 And if you want to publicly leave a comment, then, you know, if you subscribe to our Substack, you receive those emails whenever we publish, you could just reply to that email.

00:10:01.380 --> 00:10:03.320
 I didn't know that feature existed.

00:10:03.320 --> 00:10:04.060
 That's pretty cool.

00:10:04.060 --> 00:10:08.720
 So, you can just reply to any email from Substack, and that will become a comment on the post.

00:10:08.720 --> 00:10:12.320
 Is it going to be a comment, or are you going to get this as an email?

00:10:12.320 --> 00:10:15.020
 It's going to become a comment in the post.

00:10:15.020 --> 00:10:17.580
 Nobody has left it yet, so we don't know.

00:10:17.580 --> 00:10:19.460
 Maybe you can be the first one listener.

00:10:20.240 --> 00:10:21.560
 Yeah, help us test this.

00:10:21.560 --> 00:10:38.260
 So, yeah, speaking about the videos, you know, I kind of caught Arna by surprise today by telling him at 7.20 a.m. that for our recording at 7.30, he needs to be all dressed up and all to be in the video-appropriate attire.

00:10:38.260 --> 00:10:43.660
 So, this is the best I could do with my hair in, like, 10 minutes, 15.

00:10:43.660 --> 00:10:45.560
 I took 20 minutes, though, yeah.

00:10:45.560 --> 00:10:46.640
 You were 20 minutes late, yeah.

00:10:46.640 --> 00:10:47.040
 Yeah.

00:10:49.200 --> 00:10:51.720
 But also not shaved or anything.

00:10:51.720 --> 00:10:53.160
 It's all good, yeah.

00:10:53.160 --> 00:10:54.820
 So, yeah, but we're keeping it real.

00:10:54.820 --> 00:10:58.540
 I think as long as the hair is not dirty, I think that's fine.

00:10:58.540 --> 00:11:04.060
 But the reason why we wanted to do video, or I wanted to do video, I guess is the right way to say this.

00:11:04.060 --> 00:11:05.320
 YouTube.

00:11:05.320 --> 00:11:09.340
 Because YouTube promotes video content just randomly to people.

00:11:10.660 --> 00:11:14.820
 And I think we're missing out on that potential by not doing the video.

00:11:14.820 --> 00:11:18.080
 Video takes quite a bit of time to produce.

00:11:18.080 --> 00:11:26.300
 The previous episode that came out on July 5th, where we talk about all of the gear and give a lot of tips for podcasting.

00:11:26.600 --> 00:11:32.700
 So, that one we wanted to do as a video episode because we show a bunch of things and we also want YouTube to promote that.

00:11:32.700 --> 00:11:38.940
 It took me, I think, a good three or four days, pretty much, like, working sort of full days to produce it.

00:11:39.220 --> 00:11:43.220
 It was a lot of effort, but I was also learning the tool while doing that.

00:11:43.220 --> 00:11:48.780
 And I was also taking a lot of notes, which probably, like, added another 30-40% of time.

00:11:48.780 --> 00:11:55.520
 So, for this one, it's going to be a test because we are not going to put so much effort into this one.

00:11:55.940 --> 00:12:00.300
 I'll try to just maybe cut out just the parts that we shouldn't have said.

00:12:00.300 --> 00:12:02.760
 But otherwise, just leave it unedited.

00:12:02.760 --> 00:12:05.820
 And then we do the regular edits for the audio part of it.

00:12:05.820 --> 00:12:06.540
 Right.

00:12:06.540 --> 00:12:11.540
 And because we are being vulnerable, we will not cut out anything because there's nothing we wouldn't say.

00:12:11.540 --> 00:12:12.520
 Yes.

00:12:12.520 --> 00:12:14.660
 I think the first two minutes, though, we were fiddling with the equipment.

00:12:14.660 --> 00:12:16.120
 Yeah, yeah, sure.

00:12:16.120 --> 00:12:16.380
 Yeah.

00:12:16.380 --> 00:12:17.820
 We'll have to cut that part out.

00:12:17.820 --> 00:12:18.360
 Yeah.

00:12:18.360 --> 00:12:21.360
 Last time, how long was the actual recording?

00:12:21.360 --> 00:12:23.540
 It was two hours and six minutes.

00:12:23.540 --> 00:12:24.480
 Okay.

00:12:24.480 --> 00:12:27.680
 And what was the post-produced episode length?

00:12:27.680 --> 00:12:30.700
 One hour, 29 minutes, and 36 seconds.

00:12:30.700 --> 00:12:31.720
 Okay.

00:12:31.720 --> 00:12:34.180
 So, we cut out, like, 30% of it.

00:12:34.180 --> 00:12:35.020
 A quarter.

00:12:35.020 --> 00:12:39.500
 But we also inserted some, like, I think, audio and all that into it.

00:12:39.500 --> 00:12:40.180
 Yes.

00:12:40.180 --> 00:12:42.700
 We inserted a bunch of audio clips from our previous guest.

00:12:42.700 --> 00:12:48.800
 I think that's pretty cool because I was able to bring maybe 10, at least, audio clips from our previous recordings,

00:12:48.800 --> 00:12:53.440
 which, thanks to Descript, we have transcripts of all of those recordings.

00:12:53.440 --> 00:12:58.820
 So, I could easily find those parts because I remembered them, but I wouldn't be able to find them without the transcript.

00:12:58.820 --> 00:13:00.300
 So, I brought them in.

00:13:00.300 --> 00:13:00.840
 Yeah.

00:13:00.840 --> 00:13:04.200
 It took a bit of time to edit those in, especially that I was learning the tool.

00:13:04.460 --> 00:13:06.240
 I was using Descript for that episode.

00:13:06.240 --> 00:13:07.560
 But, yeah, I think it came out.

00:13:07.560 --> 00:13:12.760
 I would say I'm not in love with it, but I think I've done a pretty decent job.

00:13:12.760 --> 00:13:19.140
 So, I haven't seen the video fully because you finished it two days ago, I think, and I was out of town anyway.

00:13:19.140 --> 00:13:21.260
 But the audio one sounded great.

00:13:21.260 --> 00:13:22.260
 I loved it, actually.

00:13:22.660 --> 00:13:26.980
 Yeah, and that's the thing about Descript that I wanted to talk about.

00:13:26.980 --> 00:13:32.820
 So, previously, what we were doing is we were making content edits in Descript.

00:13:32.820 --> 00:13:38.900
 And for those of you who don't know, Descript is a tool where you import, you know, your audio files or video files.

00:13:39.300 --> 00:13:42.980
 I think they're leaning more towards video at this point, towards video creators.

00:13:42.980 --> 00:13:45.320
 And then it gives you Transcript.

00:13:45.320 --> 00:13:57.320
 And you can manipulate the Transcript, remove parts from Transcript, and it removes that part from the audio or video, which is really cool because it makes visual the editing of audio, which is inherently non-visual.

00:13:57.320 --> 00:13:58.000
 Yeah.

00:13:58.000 --> 00:14:04.100
 You can even change words in there and it'll, like, create it in your voice and simulate the video.

00:14:04.100 --> 00:14:05.940
 I don't know if you've tried much of that.

00:14:05.940 --> 00:14:11.840
 We should try it once, actually, and then we produce, like, a full paragraph of synthesized speech and just see how it sounds.

00:14:11.840 --> 00:14:13.560
 I think I have a great idea.

00:14:13.560 --> 00:14:13.880
 Yeah.

00:14:13.880 --> 00:14:15.500
 All of your ideas are great, yeah.

00:14:15.500 --> 00:14:18.340
 You don't need to qualify your ideas.

00:14:18.340 --> 00:14:19.660
 I know they're always great.

00:14:19.660 --> 00:14:21.340
 Okay, great.

00:14:21.340 --> 00:14:25.620
 We should do, like, a recording of maybe 15 minutes of talking about our topic.

00:14:26.340 --> 00:14:36.000
 Then take the audio transcript from Descript, feed that into ChatGPT to, say, make this, like, a stand-up comedy or something else.

00:14:36.000 --> 00:14:38.900
 Feed it back into Descript and see what happens.

00:14:38.900 --> 00:14:39.960
 Okay.

00:14:39.960 --> 00:14:40.780
 And then they retire.

00:14:40.780 --> 00:14:41.320
 Shh.

00:14:41.320 --> 00:14:44.360
 Yeah.

00:14:44.680 --> 00:14:58.060
 So, but what we were doing previously, we would take the raw recordings that were kind of chopped in Descript, and then we would send them to a sound engineer who would, you know, apply a lot of sound engineering magic to that.

00:14:58.060 --> 00:15:02.800
 But because this one was video, I didn't want to produce, like, an extra audio thing.

00:15:02.800 --> 00:15:09.240
 And also, the tools that we use for audio, I don't think they're compatible with video, so you would have to split the tracks, audio from video.

00:15:09.560 --> 00:15:10.980
 That would be a lot of extra overhead.

00:15:10.980 --> 00:15:21.100
 So, instead, I gave a try of the Descript's studio sound feature, which just, like, automatically makes your audio sound good.

00:15:21.100 --> 00:15:22.240
 Oh, wow.

00:15:22.240 --> 00:15:28.540
 So, it produces, like, the whole episode in one go, or what does that feature do?

00:15:28.540 --> 00:15:31.340
 Or does it, like, individually edit all the segments?

00:15:31.340 --> 00:15:35.920
 It's applied to the whole track, to the whole kind of underlying audio track.

00:15:35.920 --> 00:15:37.700
 So, and that was actually one of the problems.

00:15:38.100 --> 00:15:40.160
 You cannot disable it on a specific segment.

00:15:40.160 --> 00:15:42.380
 You are either in or you are out.

00:15:42.380 --> 00:15:45.040
 And what it does, it removes background noise.

00:15:45.040 --> 00:15:47.180
 It, I think, brings the volume up.

00:15:47.180 --> 00:15:48.140
 It applies compressor.

00:15:48.140 --> 00:15:49.900
 It removes the popping sounds.

00:15:49.900 --> 00:15:57.660
 And the difficulty I experienced there was we had some of the parts where somebody turned on the shower in your house.

00:15:57.660 --> 00:15:59.740
 And you could clearly hear this on the recording.

00:15:59.740 --> 00:16:03.840
 But after we applied studio sound, there was just silence there because it took it out.

00:16:04.120 --> 00:16:11.800
 For that particular thing, I had to take the file, go to Reperb, cut that piece, insert it like a layer, like an additional sound layer.

00:16:12.000 --> 00:16:15.440
 Because we had path dependency on the shower noise.

00:16:15.440 --> 00:16:17.500
 Like, we talked about it on the episode.

00:16:17.500 --> 00:16:20.660
 Yeah, I think it turned out actually pretty decent in terms of audio quality.

00:16:20.660 --> 00:16:23.680
 I was listening to the new episode this morning as it was published.

00:16:23.680 --> 00:16:25.460
 I think it was actually sounding good.

00:16:25.460 --> 00:16:29.920
 The only thing I had to do, I did it for my track, but next time I should also do it for your track.

00:16:30.440 --> 00:16:37.480
 I removed the echo and the reverberation using iZotope because Descript cannot do this yet.

00:16:37.480 --> 00:16:39.980
 But I think at some point that we'll be able to.

00:16:39.980 --> 00:16:43.920
 So, yeah, we'll try this a few more times, see how it goes.

00:16:43.920 --> 00:16:53.080
 Because, I mean, obviously it's cheaper because we can just use Descript and, you know, not have to pay somebody else to do the work.

00:16:53.760 --> 00:16:56.820
 Who's been awesome, by the way, Misha, he's in Germany.

00:16:56.820 --> 00:17:00.960
 If you have sound engineering needs, contact Ilya and he'll get you connected.

00:17:00.960 --> 00:17:03.980
 You've been working with him for a few years now, right?

00:17:03.980 --> 00:17:05.060
 For a couple of years, yeah.

00:17:05.060 --> 00:17:11.100
 Also, his contact details are linked from our previous show notes in Substack.

00:17:11.100 --> 00:17:20.580
 But, like, just purely pragmatically, I would say the sound quality that Descript produces is not the same as what Misha can do with his chops, right?

00:17:20.580 --> 00:17:22.300
 Of course, yeah.

00:17:22.300 --> 00:17:25.020
 But now that Ilya doesn't have a job anymore.

00:17:25.020 --> 00:17:26.680
 Yeah, that's one thing.

00:17:26.680 --> 00:17:28.440
 But also, it's 80% there.

00:17:28.440 --> 00:17:32.680
 There are some areas where, like, the volume would be too low, like, there is too much compression.

00:17:32.680 --> 00:17:33.500
 I could hear that.

00:17:33.500 --> 00:17:37.840
 Yeah, and you can't individually tweak those things.

00:17:37.840 --> 00:17:39.080
 You can't, no.

00:17:39.080 --> 00:17:44.020
 But I think for now, especially that we will start doing video, we will see how it goes.

00:17:44.020 --> 00:17:46.620
 And, yeah, we'll go from there.

00:17:46.620 --> 00:17:47.760
 But I was impressed.

00:17:47.760 --> 00:17:51.680
 I was impressed with the quality of Descript's sound effects.

00:17:52.100 --> 00:17:58.600
 And, you know, we've made a lot of fun of Descript since we recorded our first episode in October or November, I believe.

00:17:58.820 --> 00:18:02.280
 To be fair, it was not instigated by us most of the time.

00:18:02.280 --> 00:18:04.780
 It depends.

00:18:04.780 --> 00:18:08.460
 But I've seen that growth of Descript over time.

00:18:08.460 --> 00:18:10.180
 And, wow, I'm impressed.

00:18:10.180 --> 00:18:11.140
 I'm impressed.

00:18:11.140 --> 00:18:12.980
 I wish it was actually faster.

00:18:12.980 --> 00:18:16.040
 It's a bit slow in terms of, like, the user interface.

00:18:16.040 --> 00:18:18.920
 And I have, well, the Mac that was latest a year ago.

00:18:19.200 --> 00:18:20.440
 So it's a very powerful machine.

00:18:20.440 --> 00:18:22.120
 And I still feel like it's very slow.

00:18:22.120 --> 00:18:23.540
 Well, I guess relatively slow.

00:18:23.540 --> 00:18:25.580
 But it still saves us a lot of time.

00:18:25.580 --> 00:18:27.740
 What about the video itself?

00:18:27.740 --> 00:18:30.300
 Does it do any sort of magic to the video?

00:18:30.960 --> 00:18:33.580
 I haven't really gone that deep yet.

00:18:33.580 --> 00:18:43.180
 But what I found really helpful, you can add things like, for example, for those sections where I brought clips of other people talking.

00:18:43.720 --> 00:18:48.520
 I inserted the cover of the episode instead of the video.

00:18:48.520 --> 00:18:50.160
 You can replace those.

00:18:50.160 --> 00:18:51.180
 I think they call them scenes.

00:18:51.180 --> 00:18:52.500
 They're almost like frames.

00:18:52.500 --> 00:18:54.280
 You can add new scenes.

00:18:54.280 --> 00:18:55.740
 You can add some GIFs and stuff.

00:18:55.740 --> 00:18:56.820
 I've not played with that.

00:18:56.820 --> 00:18:58.260
 But it's very powerful.

00:18:58.260 --> 00:19:03.260
 And when you insert those clips, of course, they're from different people, different episodes.

00:19:03.260 --> 00:19:05.540
 So it's going to sound, like, totally different.

00:19:05.540 --> 00:19:10.200
 How did the overall sound, studio sound thing work?

00:19:10.200 --> 00:19:13.320
 Because that applies to the whole episode, right?

00:19:13.320 --> 00:19:14.760
 Not individual segments.

00:19:14.760 --> 00:19:17.000
 Well, it applies to tracks, right?

00:19:17.000 --> 00:19:20.620
 So your track has its own studio sound.

00:19:20.620 --> 00:19:22.100
 My track has its own studio sound.

00:19:22.100 --> 00:19:28.400
 But I did not apply any effects on the inserts because they've already been post-produced by Misha.

00:19:28.400 --> 00:19:30.840
 So they were already at a good quality.

00:19:30.840 --> 00:19:37.880
 If they were raw recordings, I could have applied studio sound for each of those inserts separately.

00:19:37.880 --> 00:19:40.380
 Okay, so that's episode 25.

00:19:40.380 --> 00:19:43.100
 It came out as of this recording today.

00:19:43.660 --> 00:19:45.100
 Fresh off the kitchen.

00:19:45.100 --> 00:19:46.540
 Yeah.

00:19:46.540 --> 00:19:48.660
 So for you, it came out last week.

00:19:48.660 --> 00:19:49.980
 For those of you who are listening.

00:19:49.980 --> 00:19:50.700
 Yeah.

00:19:50.700 --> 00:19:53.660
 But for us who are recording, yeah, it came out just a few hours ago.

00:19:53.660 --> 00:19:54.380
 Yeah.

00:19:54.380 --> 00:19:58.040
 So, and you are doing a few more things with that episode, right?

00:19:58.040 --> 00:19:58.840
 Taking it further.

00:19:59.620 --> 00:20:00.020
 Yes.

00:20:00.020 --> 00:20:07.820
 So the original plan was that I also write a book summarizing all of the things that we've said in the episode, but a lot more.

00:20:07.820 --> 00:20:09.900
 There is a lot more that goes into that.

00:20:10.540 --> 00:20:15.180
 And actually, I think I found the name for the book, which I would like to call.

00:20:15.820 --> 00:20:17.960
 And I will not say how it goes, but I'll keep it as a surprise.

00:20:17.960 --> 00:20:23.880
 So the idea was I wanted to make it a simultaneous launch kind of the episode and the book.

00:20:24.640 --> 00:20:29.260
 And I fell way behind schedule with that video production.

00:20:30.160 --> 00:20:33.060
 So I'm not even close to being ready with the book.

00:20:33.060 --> 00:20:36.000
 So let's hope it comes out when this episode comes out.

00:20:36.000 --> 00:20:43.860
 If not, under this episode and show notes, there is a page where you can subscribe to get notified when the book comes out.

00:20:44.560 --> 00:20:50.040
 And I'm pretty sure it will be an awesome book, but we'll see.

00:20:50.040 --> 00:20:51.300
 What kind of book?

00:20:51.300 --> 00:20:52.740
 I mean, sure, it'll be awesome.

00:20:52.740 --> 00:20:55.220
 What kind of book are you trying to go for?

00:20:55.220 --> 00:20:59.860
 Oh, it's like a textbook, you know, like boring stuff that you get in university.

00:20:59.860 --> 00:21:01.740
 Oh, so it's going to be like $80.

00:21:01.740 --> 00:21:04.840
 Textbooks are like $160.

00:21:04.840 --> 00:21:08.820
 Well, you can rent it for a semester for $70.

00:21:08.820 --> 00:21:12.520
 And then it will be like all over with like highlighter markers and stuff.

00:21:13.140 --> 00:21:20.400
 Now, so I'm taking a lot of inspiration from the book by Jason Freed and David Hanemar Hansen called Rework,

00:21:20.400 --> 00:21:23.060
 which is a book about entrepreneurship.

00:21:23.060 --> 00:21:29.840
 But the structure of it is such that every chapter is no more than, I think, two and a half pages long.

00:21:29.840 --> 00:21:32.560
 Like very, very short chapters, very punchy.

00:21:32.560 --> 00:21:35.400
 So I'm going for the same style.

00:21:35.400 --> 00:21:39.360
 But I'm also thinking about how can we demystify podcasting?

00:21:39.800 --> 00:21:44.660
 There's a lot of steps that you have to take to create a podcast to even launch your first episode.

00:21:44.660 --> 00:21:48.680
 There is like, you know, the cover art, the music, the post-production, the recording, the microphone, the room.

00:21:48.680 --> 00:21:50.400
 All of that stuff, it's overwhelming.

00:21:51.140 --> 00:21:53.980
 But it's overwhelming when you look at this as a black box.

00:21:53.980 --> 00:22:00.640
 But if you look at it as a, like a roadmap, and I think about it in terms of day zero, day one, and day two.

00:22:00.640 --> 00:22:04.880
 And day zero is like, how do you prepare for, like before you even record?

00:22:04.880 --> 00:22:06.400
 What microphone do you buy?

00:22:06.400 --> 00:22:09.100
 Like what kind of room you need to prepare?

00:22:09.100 --> 00:22:11.380
 Your cover art, things like this.

00:22:11.700 --> 00:22:13.440
 Like thinking what your podcast should be about.

00:22:13.440 --> 00:22:16.020
 And then day one is, it's a recording day.

00:22:16.020 --> 00:22:17.140
 Like how do you record?

00:22:17.140 --> 00:22:18.120
 How do you test your equipment?

00:22:18.120 --> 00:22:19.380
 How you work with the guests?

00:22:19.380 --> 00:22:22.920
 And then how you take all of that post-produce and publish.

00:22:22.920 --> 00:22:29.480
 And then day two is, how do you make improvements on your process over time?

00:22:29.480 --> 00:22:35.500
 So basically the point there is, how do we get you as quickly and cheaply as possible?

00:22:35.500 --> 00:22:38.900
 Minimal amount of work to be able to publish it, yeah.

00:22:38.900 --> 00:22:40.320
 Yeah, very pragmatically, right?

00:22:40.320 --> 00:22:44.500
 Yeah, actually I think that's what Jason Fried and DHH's work is about.

00:22:44.500 --> 00:22:45.400
 It's about being pragmatic.

00:22:45.400 --> 00:22:49.480
 And the book, The Pragmatic Programmer is one of the inspirations here as well.

00:22:49.480 --> 00:22:54.300
 It's like, how do we give you the right tools at the right cost with minimal effort?

00:22:54.300 --> 00:22:57.780
 I mean, we don't own any of those tools, but like how do we give you advice?

00:22:57.780 --> 00:23:01.800
 And then you can just follow that advice and get your podcast out in a week.

00:23:01.800 --> 00:23:04.800
 So yeah, that's what the book is about.

00:23:04.800 --> 00:23:08.100
 A friend was asking, hey, you guys started a podcast.

00:23:08.660 --> 00:23:09.800
 I'm interested too.

00:23:09.800 --> 00:23:13.000
 He wants to do something in the world of finance, right?

00:23:13.000 --> 00:23:14.500
 And he was asking all these.

00:23:14.500 --> 00:23:16.520
 And I said, wow, what a timely question.

00:23:16.520 --> 00:23:19.820
 Our episode is coming out tomorrow, talking about this.

00:23:19.820 --> 00:23:22.220
 And then Ilya is also doing a book very soon.

00:23:22.220 --> 00:23:28.460
 So this is going to be like a PDF or a short, quick book on Gumroad or something?

00:23:28.460 --> 00:23:31.320
 Or how are you thinking about publishing and distributing it?

00:23:31.320 --> 00:23:37.940
 I think it will end up being maybe like 150, 200 pages book, but not very dense because I

00:23:37.940 --> 00:23:40.360
 want to keep it playful, playful with images and all.

00:23:40.360 --> 00:23:42.600
 Playful, practical, I think, right?

00:23:42.600 --> 00:23:46.560
 Like we're going for the practical information and that's it.

00:23:46.560 --> 00:23:49.860
 No life stories, unlike our podcast.

00:23:50.420 --> 00:23:50.800
 Right.

00:23:50.800 --> 00:23:54.420
 The thing with practical stuff is it can be very boring.

00:23:54.420 --> 00:23:59.140
 So I want to make it practical and playful at the same time because it should feel like

00:23:59.140 --> 00:23:59.440
 play.

00:23:59.440 --> 00:24:01.520
 It should feel like fun to do your podcast.

00:24:01.520 --> 00:24:05.540
 And so reading the book and getting in the Jordan should also feel very fun.

00:24:05.540 --> 00:24:09.700
 As far as distribution, I think we will start with something like Gumroad, but we'll need

00:24:09.700 --> 00:24:11.620
 to see what their commissions are.

00:24:12.000 --> 00:24:13.140
 Yeah, 30%.

00:24:13.140 --> 00:24:14.120
 30%?

00:24:14.120 --> 00:24:14.880
 Yeah.

00:24:14.880 --> 00:24:20.620
 I think they raised it to like 30% last year and there was a lot of outcry over it.

00:24:20.620 --> 00:24:21.900
 Maybe we should look at something else.

00:24:21.900 --> 00:24:23.520
 So yeah, we have some time.

00:24:23.520 --> 00:24:25.820
 I also looked at Amazon publishing.

00:24:25.820 --> 00:24:32.760
 They have, I actually don't understand why, but they have two different ways of getting royalties.

00:24:32.760 --> 00:24:35.440
 You can get like 70% or 35%.

00:24:35.440 --> 00:24:38.900
 And I don't know why would you get 35% if you can get 70%.

00:24:38.900 --> 00:24:39.760
 Can I guess?

00:24:39.760 --> 00:24:40.380
 Yeah.

00:24:40.680 --> 00:24:44.700
 I think there's probably two different orgs building those two features.

00:24:44.700 --> 00:24:46.160
 Oh, right.

00:24:46.160 --> 00:24:47.320
 They didn't align.

00:24:47.320 --> 00:24:49.360
 Yeah.

00:24:49.360 --> 00:24:50.760
 But this is very true, right?

00:24:50.760 --> 00:24:53.300
 We are drifting a little bit off, but very quickly.

00:24:53.300 --> 00:24:57.580
 Your org hierarchy tends to show up in your products.

00:24:57.580 --> 00:25:03.360
 And this is, I think, the truest in Amazon and AWS of all places.

00:25:03.360 --> 00:25:05.160
 It's a conveys law.

00:25:05.160 --> 00:25:06.540
 Yeah, there is even a law for that.

00:25:06.540 --> 00:25:10.660
 It's basically like if you look at any big company's product and look at,

00:25:10.660 --> 00:25:14.240
 the menu of items they have on their website or in their application.

00:25:14.240 --> 00:25:15.520
 And it doesn't make sense.

00:25:15.520 --> 00:25:18.640
 That's because it's owned by different orgs.

00:25:18.640 --> 00:25:22.320
 And the interface tends to represent the org chart.

00:25:22.320 --> 00:25:25.800
 Actually, there is an expression that we use at Amazon in our org.

00:25:25.800 --> 00:25:27.700
 I think we call it shipping the org chart.

00:25:28.140 --> 00:25:32.560
 And we were saying that we shouldn't ship our org chart, yet we were still doing just that.

00:25:32.560 --> 00:25:34.200
 It gets hard.

00:25:34.200 --> 00:25:35.540
 I mean, to be fair, right?

00:25:35.540 --> 00:25:39.920
 Like these are big teams and working on conflicting priorities.

00:25:39.920 --> 00:25:40.820
 And yeah.

00:25:40.820 --> 00:25:41.360
 Anyway.

00:25:41.720 --> 00:25:44.100
 So I looked at Amazon.

00:25:44.100 --> 00:25:50.280
 And the thing I didn't like there is that they can sell your stuff at promotional prices,

00:25:50.280 --> 00:25:54.300
 including like giving it for $0 at Kindle Unlimited, as far as I understand.

00:25:54.820 --> 00:25:56.960
 Without you having any control over it?

00:25:56.960 --> 00:25:58.300
 It doesn't sound like it.

00:25:58.300 --> 00:25:59.460
 It's not a legal advice.

00:25:59.460 --> 00:26:05.280
 But like from my skimming of the very complicated table, it didn't seem like that.

00:26:05.280 --> 00:26:08.860
 And they were given some examples like, oh, let's say you save your book for like $5.99.

00:26:09.400 --> 00:26:13.180
 And we decided to sell it for like $2.99 for promotional time.

00:26:13.180 --> 00:26:16.340
 So your royalty will be like $0.20 per piece.

00:26:16.340 --> 00:26:20.100
 And then there are also examples where like your royalty is zero.

00:26:20.100 --> 00:26:26.120
 It sounds like it might be a good way to like distribute it very far and wide,

00:26:26.120 --> 00:26:31.560
 but may not be efficient in terms of actually getting something out of it.

00:26:31.560 --> 00:26:32.180
 Yeah.

00:26:32.180 --> 00:26:35.700
 The thing that attracts me with Amazon is that they can also print it for you.

00:26:35.700 --> 00:26:41.020
 But then I feel like Amazon, you'll probably get screwed unless you have very large volumes.

00:26:41.020 --> 00:26:46.800
 And what I've heard in terms of success stories, I think people who do those like novels.

00:26:46.800 --> 00:26:50.740
 So imagine things like Wings of Fire, like the children novels.

00:26:50.740 --> 00:26:52.940
 And there are, I don't know how many, like 20 of them.

00:26:52.940 --> 00:26:55.580
 And they just come out every few months in one.

00:26:55.580 --> 00:26:58.460
 I think if you're in this kind of game where you have,

00:26:58.460 --> 00:27:02.740
 like the content is fairly easy to produce as long as you have the right kind of skills and idea.

00:27:02.740 --> 00:27:04.120
 And you just keep churning it.

00:27:04.120 --> 00:27:05.840
 And lots of kids love it.

00:27:05.840 --> 00:27:08.980
 And kind of the new generations of kids grow up and they also buy it.

00:27:08.980 --> 00:27:10.040
 You know, it's like saving diapers.

00:27:10.040 --> 00:27:13.000
 There are always new babies and you always have to sell diapers, right?

00:27:13.000 --> 00:27:15.380
 So maybe it works just because of sheer volume.

00:27:15.380 --> 00:27:18.100
 But I don't want to follow that path, at least not yet.

00:27:18.100 --> 00:27:18.920
 Yeah.

00:27:18.920 --> 00:27:20.880
 This is a one-off book anyway.

00:27:20.880 --> 00:27:21.660
 Yeah.

00:27:21.660 --> 00:27:26.060
 But yeah, I think I'm learning some pretty interesting skills while I'm doing that.

00:27:26.060 --> 00:27:28.340
 I'm also reading a couple of books in parallel.

00:27:28.340 --> 00:27:31.780
 One is called Make It Clear by Patrick Winston.

00:27:32.740 --> 00:27:35.140
 He has a video called How to Write on YouTube.

00:27:35.140 --> 00:27:36.880
 It's a one-hour lecture from MIT.

00:27:36.880 --> 00:27:39.460
 He's a fascinating communicator.

00:27:39.460 --> 00:27:40.560
 Well, I guess he was.

00:27:40.560 --> 00:27:42.940
 He passed away, I think, 10 years ago or so.

00:27:42.940 --> 00:27:43.620
 Yeah.

00:27:43.620 --> 00:27:48.400
 Lots of ideas coming from his book as to what we can apply to ours.

00:27:48.400 --> 00:27:54.660
 And also another book that I'm reading is Design is Storytelling by the person whose name I forgot.

00:27:55.220 --> 00:27:59.540
 It's also a lot about design, how you make, how you tell a story with the visuals.

00:27:59.540 --> 00:28:02.100
 Talking about books, quick detour.

00:28:02.100 --> 00:28:08.860
 The two books you suggested over the last couple of months, I'm done with the Apple one, Insanely Simple.

00:28:08.860 --> 00:28:13.680
 And the Instagram one I just started, the No Filter book.

00:28:14.040 --> 00:28:16.060
 The Insanely Simple one was awesome.

00:28:16.060 --> 00:28:23.540
 For bits of it, I felt like, okay, this is going a bit more towards Apple marketing than actual reusable advice.

00:28:23.540 --> 00:28:27.100
 But there are so many insights and great advice in the book.

00:28:27.100 --> 00:28:27.780
 I loved it.

00:28:28.000 --> 00:28:31.260
 Yeah, and just to give it to our listeners a bit of more context.

00:28:31.260 --> 00:28:34.800
 So the guy, this guy, I'll say his name escapes me.

00:28:34.800 --> 00:28:41.020
 He was a marketing director at the agency that worked with jobs on both Next and Apple.

00:28:41.020 --> 00:28:54.600
 And he basically takes the concept of what being simple means and breaks it down in terms of kind of anecdotes and stories from his interactions with jobs and how Apple does marketing, how Apple does product development.

00:28:54.600 --> 00:28:58.780
 And it turns out, doing simple things is actually very difficult.

00:28:58.780 --> 00:29:04.020
 Because in a big company, you always trend toward making things more complex and more complicated.

00:29:04.020 --> 00:29:07.440
 Like we were just talking about the conveys law and shipping the org chart.

00:29:07.440 --> 00:29:08.920
 Well, guess what?

00:29:08.920 --> 00:29:13.440
 Try to make it different when you have a company of 100,000 people or even more.

00:29:13.440 --> 00:29:15.400
 It is very difficult when you're at this scale.

00:29:15.400 --> 00:29:22.960
 But Apple somehow is able to make most products such that they feel like they're built by the same company, by the same team.

00:29:23.100 --> 00:29:24.640
 Like I was at the Apple store yesterday.

00:29:24.640 --> 00:29:30.120
 Everything just seems so, just feels so seamless and connected.

00:29:30.120 --> 00:29:32.020
 Okay.

00:29:32.020 --> 00:29:33.740
 My dog agrees.

00:29:33.740 --> 00:29:34.960
 The dog just barked.

00:29:34.960 --> 00:29:37.660
 And I'm not sure if Studio Sound will filter it out or not.

00:29:37.660 --> 00:29:38.960
 Yeah, we'll see.

00:29:38.960 --> 00:29:43.680
 I think he's also trying to tell us that the recording is going far too long.

00:29:44.040 --> 00:29:46.840
 One thing I wanted to also briefly touch on.

00:29:46.840 --> 00:29:50.640
 I recently listened to an interview with Mr. Beast.

00:29:50.640 --> 00:29:57.440
 And I guess for those of you who are not teenagers and kind of, I guess, older folks.

00:29:57.440 --> 00:29:59.640
 Because I had no idea who Mr. Beast was.

00:30:00.020 --> 00:30:03.820
 I had heard the name, but I have never seen any of his videos.

00:30:03.820 --> 00:30:04.400
 Yeah.

00:30:04.400 --> 00:30:05.560
 I discovered him accidentally.

00:30:05.560 --> 00:30:09.500
 I think there was some exchange of stuff between him and Elon Musk or something.

00:30:09.500 --> 00:30:10.420
 I'm like, okay.

00:30:10.420 --> 00:30:13.080
 So, oh, Elon Musk commented on his thing.

00:30:13.080 --> 00:30:14.100
 And I'm like, okay.

00:30:14.100 --> 00:30:15.480
 So, the guy must be a big deal.

00:30:15.600 --> 00:30:17.760
 And then I looked deeper into this.

00:30:17.760 --> 00:30:21.140
 I think he has 120 million subscribers on YouTube.

00:30:21.140 --> 00:30:25.740
 He's like the most subscribed to creator on YouTube.

00:30:25.740 --> 00:30:31.480
 And he does a lot of videos where they like, whatever, destroy houses and they give away a lot of money.

00:30:31.480 --> 00:30:34.040
 Insanely successful videos.

00:30:34.040 --> 00:30:35.340
 Like, really catchy.

00:30:35.340 --> 00:30:36.900
 In the billions of views.

00:30:36.900 --> 00:30:38.460
 Like, millions of dollars to produce.

00:30:38.460 --> 00:30:39.760
 He's very successful.

00:30:39.760 --> 00:30:42.000
 It's just, I guess, not my cup of tea in terms of the content.

00:30:42.000 --> 00:30:44.000
 I watched one video just out of interest.

00:30:44.160 --> 00:30:51.400
 But he himself said that most of his audience, if he were to guess at the average listener, that would be a teenage boy that plays video games.

00:30:51.400 --> 00:30:52.600
 That would be his guess.

00:30:52.600 --> 00:30:57.240
 So, he was on Lex Friedman podcast a few months ago, I think, or a few weeks ago.

00:30:57.240 --> 00:31:03.700
 And it was very interesting to hear how kind of Lex asked him questions and they broke down some of that success.

00:31:03.700 --> 00:31:10.880
 One thing that really stood out to me that Mr. Beast said is, like, your first hundred videos are not going to perform well.

00:31:10.880 --> 00:31:12.880
 Unless you, like, hit some kind of, like, luck.

00:31:13.280 --> 00:31:16.540
 And he hit some kind of, you know, success that's not common.

00:31:16.540 --> 00:31:19.640
 So, he said, like, yeah, your first hundred videos will be, like, whatever.

00:31:19.640 --> 00:31:24.180
 But when you do every subsequent one, make one thing better.

00:31:24.180 --> 00:31:25.240
 Analyze what you do.

00:31:25.240 --> 00:31:26.440
 Make that one thing better.

00:31:26.440 --> 00:31:27.700
 Get into the world.

00:31:27.700 --> 00:31:30.240
 Next one, get one thing better, etc.

00:31:30.240 --> 00:31:31.800
 Keep the good ones.

00:31:31.800 --> 00:31:32.940
 Yeah, yeah, obviously.

00:31:32.940 --> 00:31:34.360
 Yeah, you keep things at work.

00:31:34.360 --> 00:31:36.020
 But then you improve every time.

00:31:36.520 --> 00:31:42.360
 And I think I want to apply the same practice to our podcast as much as we can.

00:31:42.360 --> 00:31:48.980
 So, I think we already improved our video quite a bit by using the iPhones instead of our webcams.

00:31:48.980 --> 00:31:51.900
 And if you check us on YouTube, you will see the difference.

00:31:51.900 --> 00:31:53.640
 Well, I mean, there's still quality.

00:31:53.640 --> 00:31:55.180
 There is nothing to compare with.

00:31:55.300 --> 00:31:57.140
 But the quality is really amazing.

00:31:57.140 --> 00:32:04.100
 Also, I think sticking to this schedule, making the episodes shorter, I think, is the thing that we are practicing today.

00:32:04.100 --> 00:32:06.120
 So far, we have been successful.

00:32:06.960 --> 00:32:10.880
 We're, like, 30 seconds over what we decided we'll record for.

00:32:10.880 --> 00:32:15.280
 Yeah, but it will end up a much shorter episode than the normal, like, one hour.

00:32:15.280 --> 00:32:21.920
 Yeah, although we had, like, more than half of the topics on our doc we didn't cover.

00:32:21.920 --> 00:32:24.100
 So, maybe we'll do it in the next episode.

00:32:24.100 --> 00:32:29.320
 And I think for the next one, the improvement that I'll bring is I'll come shave.

00:32:29.320 --> 00:32:31.880
 Looking a bit less haggard, I guess.

00:32:31.880 --> 00:32:34.400
 I think you're cheating right now.

00:32:35.280 --> 00:32:37.520
 Because that's not really an improvement.

00:32:37.520 --> 00:32:40.980
 Well, I guess, unless somebody complains.

00:32:40.980 --> 00:32:42.740
 Well, it is for me.

00:32:42.740 --> 00:32:43.840
 Maybe, yeah.

00:32:43.840 --> 00:32:49.500
 Because I'll actually be thinking, what can we do better in terms of maybe the flow?

00:32:49.500 --> 00:32:53.320
 Or maybe how we bring the topics, how we tell the stories better.

00:32:53.320 --> 00:32:56.120
 So, how do we actually grow as podcasters?

00:32:56.120 --> 00:33:01.280
 Yeah, I think, as in most things in life, you can just get better by shaving, you know?

00:33:01.280 --> 00:33:04.760
 It's an important first step, man.

00:33:04.760 --> 00:33:05.900
 Shaving is a very important tool.

00:33:05.900 --> 00:33:07.480
 It might feel you more confident and all that.

00:33:07.480 --> 00:33:08.940
 I mean, I don't want to diminish that.

00:33:08.940 --> 00:33:13.260
 But what I'm saying is, like, you're not going to get from zero to one by shaving.

00:33:13.260 --> 00:33:15.400
 One last thing I want to point out.

00:33:15.400 --> 00:33:22.120
 Right behind me, if you're watching us in the video, is a t-shirt, which I decided not to wear today, but I put it on the wall.

00:33:22.120 --> 00:33:23.960
 It's a Metacast t-shirt.

00:33:24.060 --> 00:33:25.340
 Yeah, the t-shirt that Arna was wearing.

00:33:25.340 --> 00:33:28.820
 We produced a couple of those t-shirts for ourselves.

00:33:28.820 --> 00:33:34.300
 But if you like our show and if you want to support us, we will publish a link.

00:33:34.300 --> 00:33:36.740
 It will be a shop on Teespring.

00:33:36.740 --> 00:33:39.100
 And you can buy the t-shirt and support us.

00:33:39.100 --> 00:33:42.620
 It will arrive in maybe, I think, two weeks or so is their producing time.

00:33:42.820 --> 00:33:49.600
 So, once you order it, they will take the t-shirt, put it in the press, and then this thing will be painted with dye.

00:33:49.600 --> 00:33:53.820
 And, yeah, it would be using the PNG that I put on the side.

00:33:53.820 --> 00:33:57.840
 And then it will be put in a box or in a pouch, right?

00:33:58.300 --> 00:33:59.940
 And send to you wherever you are.

00:33:59.940 --> 00:34:05.400
 And you will receive it, unpack it, and you can wear it and proudly display that you're a fan.

00:34:05.400 --> 00:34:06.680
 Send us a photo.

00:34:06.680 --> 00:34:09.740
 Yes, send us a picture or give it to someone.

00:34:09.740 --> 00:34:16.560
 So, yeah, and, you know, obviously, half of the money that you pay will go to Teespring because it takes time to produce and shape and all logistics.

00:34:16.560 --> 00:34:22.500
 But for the rest of the profit that we get from this, each of us can buy a coffee.

00:34:22.500 --> 00:34:26.320
 It only works at scale.

00:34:26.320 --> 00:34:27.900
 It doesn't work at, like, our scale.

00:34:28.300 --> 00:34:36.520
 But if you want to support us, it will mean a lot to us just to see some sales, some numbers, and also, yeah, see your pictures, tag us on Instagram or whatever.

00:34:36.520 --> 00:34:39.900
 Yeah, show your appreciation that we will really be happy with that.

00:34:39.900 --> 00:34:41.980
 Which t-shirts are you putting up?

00:34:41.980 --> 00:34:43.280
 The one behind you?

00:34:43.280 --> 00:34:45.180
 Yeah, that's the one that we've been wearing.

00:34:45.180 --> 00:34:48.460
 Are you doing the Minor Podcast Celebrities one?

00:34:48.460 --> 00:34:49.480
 I love that one.

00:34:49.480 --> 00:34:50.340
 Oh, yes.

00:34:50.340 --> 00:34:53.000
 Yeah, let's do the Minor Podcast Celebrities one as well.

00:34:53.000 --> 00:34:57.260
 So, yeah, actually, we'll put a few of those t-shirts in different colors, too.

00:34:57.520 --> 00:35:00.180
 And, yeah, feel free to get whichever one you...

00:35:00.180 --> 00:35:09.100
 I think that one was from our episode 17 with Jenny, who is one of our friends and also listener of the show, or was.

00:35:09.100 --> 00:35:11.160
 I don't know if she's listening right now.

00:35:11.160 --> 00:35:13.200
 If you are, shout out to you, Jenny.

00:35:13.200 --> 00:35:18.420
 But she did a hilarious segment calling us Minor Podcast Celebrities.

00:35:18.600 --> 00:35:21.640
 So, maybe we should just insert that sound clip right here, too.

00:35:21.640 --> 00:35:25.200
 It is probably, like, more of a one-way connection going on.

00:35:25.200 --> 00:35:29.760
 But it is fun to, you know, listen to Minor Podcast Celebrities who I know.

00:35:32.100 --> 00:35:36.720
 And we can post a picture of that t-shirt in our sub stack.

00:35:36.720 --> 00:35:40.380
 So, if you haven't checked our show notes, yeah, just click on that link.

00:35:40.380 --> 00:35:42.220
 There will be a picture.

00:35:42.220 --> 00:35:48.680
 Oh, by the way, one thing I started doing also as of a couple of episodes ago, as of episode 24, I think I started doing that.

00:35:48.680 --> 00:35:50.000
 That was one of the improvements.

00:35:50.420 --> 00:35:54.560
 I added chapters, timestamps, and the topics that we were discussing.

00:35:54.560 --> 00:35:59.940
 So, YouTube actually magically picks those up from the description and processes them.

00:35:59.940 --> 00:36:01.580
 Oh, from the description? Cool.

00:36:01.580 --> 00:36:02.220
 From description, yeah.

00:36:02.220 --> 00:36:04.580
 I thought you had to do it manually, but no, it just takes it from description.

00:36:04.580 --> 00:36:05.900
 It's really, really convenient.

00:36:05.900 --> 00:36:08.680
 I don't think any podcasting apps do this.

00:36:08.680 --> 00:36:14.060
 I think for podcasts, the RSS spec has, like, you have a specific format you need to put that in.

00:36:14.060 --> 00:36:14.760
 Oh, man, okay.

00:36:14.760 --> 00:36:16.260
 So, but it doesn't do it automatically.

00:36:16.260 --> 00:36:17.820
 Yeah, I don't think so.

00:36:17.820 --> 00:36:19.580
 Which is, I think, a fixable problem.

00:36:19.920 --> 00:36:23.400
 And we can talk about that in our next episode.

00:36:23.400 --> 00:36:26.120
 Yeah, along with other things we're fixing.

00:36:26.120 --> 00:36:27.120
 Yes.

00:36:27.120 --> 00:36:27.500
 Yeah.

00:36:27.500 --> 00:36:37.020
 Oh, by the way, if you are still here, after all of our self-congratulatory and pushing commercial stuff on you in the last 30 minutes,

00:36:37.020 --> 00:36:44.500
 tell us what podcasting app you use and what you are happy about in that app and what you are unhappy about in that app.

00:36:44.500 --> 00:36:47.360
 So, yeah, we can do a little user research here.

00:36:47.360 --> 00:36:49.140
 So, yeah, just send us an email.

00:36:49.420 --> 00:36:52.900
 Just a couple of lines, you know, what you like in your app, what you don't like in your app.

00:36:52.900 --> 00:36:54.120
 What do you think could be better?

00:36:54.120 --> 00:36:55.300
 Give us some ideas.

00:36:55.300 --> 00:36:57.120
 I mean, not that we don't have ideas.

00:36:57.120 --> 00:37:00.660
 We have lots of ideas for how to solve some of those problems.

00:37:00.660 --> 00:37:05.080
 But we want to validate that those problems exist beyond our own imagination.

00:37:05.080 --> 00:37:14.000
 And if you don't have time to write down all of those things in an email, but you would much rather prefer like a 15-30 minute chat, let us know.

00:37:14.000 --> 00:37:16.220
 We'll be happy to sit down, chat about that too.

00:37:16.460 --> 00:37:19.940
 And maybe even we'll show you what we're doing.

00:37:19.940 --> 00:37:21.500
 Yes, ahead of time.

00:37:21.500 --> 00:37:22.320
 Yeah.

00:37:22.320 --> 00:37:23.180
 Cool.

00:37:23.180 --> 00:37:23.920
 Yeah.

00:37:23.920 --> 00:37:27.920
 Also, if you feel like sending us a voicemail, how do people do that?

00:37:27.920 --> 00:37:30.020
 Who doesn't like sending voicemails, right?

00:37:30.620 --> 00:37:30.980
 Yeah.

00:37:30.980 --> 00:37:32.760
 Speak your voicemail after the beep.

00:37:32.760 --> 00:37:38.820
 I mean, I think you can record like an audio note in your phone and just email it.

00:37:38.820 --> 00:37:40.220
 And then we can play it.

00:37:40.280 --> 00:37:48.200
 So if you want your stuff, you saying something, be played on our podcast, then you can send us something brief like a voicemail.

00:37:48.200 --> 00:37:49.860
 You can just play it here.

00:37:49.860 --> 00:37:51.140
 All right.

00:37:51.140 --> 00:37:56.980
 And with that, I think we are seven minutes over time in terms of what we decided to record.

00:37:56.980 --> 00:37:58.540
 And let's go to date.

00:37:58.540 --> 00:37:59.900
 All right.

00:37:59.900 --> 00:38:00.400
 Thank you.

00:38:00.400 --> 00:38:01.260
 This was awesome.

00:38:01.260 --> 00:38:02.360
 See you next time.

00:38:02.360 --> 00:38:03.220
 Thank you.

00:38:03.220 --> 00:38:03.900
 See you next week.

00:38:03.900 --> 00:38:03.900
 Bye.

