WEBVTT

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 some people may feel like they're in a rat race some people may be okay with being in a rat race

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 being totally honest some people may actually be happy where they are they are ratatouille

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 i'm making it worse okay ratatouille is a turkish travel company

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 hello hello hello welcome to episode 31 of the metacast podcast with ilia and arnab and ilia

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 are we kind of like back to our regular programming recording remote yeah we're recording remote and

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 for those of you who have missed the last two episodes we were recording side by side

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 and it was a lot of fun i really enjoyed the dynamic actually one of the episodes episode

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 29 it was just you and me which was pretty cool because there was no online delays and lags and

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 all that and episode 30 was with the startups.com founders will and ryan they were both remote but

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 we were standing next to each other and i think it helped us to interrupt each other less so it was

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 good yeah i think the video though was a bit weird like when i looked at the shorts that we created

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 because i'm looking like sideways at you like this and not at you like this so yeah so this time i

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 would like to control the conversation a little bit and go to the checklist right and for those of you

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 who listened to the last episode you know exactly why i'm making this comment so what are we talking

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 about today oh thank you for putting me on the spot because i thought you wanted to go to the checklist

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 and like yeah let's do it no no i thought because you wrote what are we going to talk about today i didn't

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 realize it was a question for me yeah but i can do it i can do that's fine

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 taking the reins so today we're going to talk about a few changes that we're making to the podcast

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 they aren't going to be big changes but pretty significant in terms of how we approach it

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 and it's still going to be weekly don't worry you'll still get your regular dues

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 exactly so then we want to talk about our off-site that we had all hands all hands yes

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 when i was in vancouver so if you don't know what you're talking about listen to episode 29 because we

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 touched on that a little bit but yeah we spent some time working in person we want to talk about

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 that and last but not least not at least in terms of money so we want to talk about the book that we've

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 just published and yeah we'll talk a bit about what the book is about and where you can buy it if you

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 want to start a podcast if you want to support us all right so let's get started so can you believe

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 that we're 30 episodes in this is episode 31 it's actually 33 right because one of the episodes

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 was two part episode 24 where we talked about living our jobs was episode 24 1 and 24 2 and also we had

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 a bonus episode 7.5 yes prime episode we are not very consistent with our naming no no we are actually

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 very consistent those are the only ones and that 24 part 1 and part 2 made total sense i think

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 to me at least yeah exactly so in this episode if we didn't cut the topics in half it would have been

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 a two-part episode or a very long episode which we were asked not to do anymore so yeah i guess

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 episode 31 kind of turning over a leaf after 30 plus 3 episodes 33 episodes into episode 31

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 so officially or unofficially we are into season 2 of the podcast and with that we are doing a few

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 subtle changes to what is the focus of the podcast and what are we going to talk about it to be honest i

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 think it's not that we are doing a change to the podcast we are just formalizing what we had already

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 been doing since like episode 24 or so yes so let's first actually tell the listeners what we are changing

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 and then i want to bring up the other point so the podcast today is called metacast the podcast about

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 podcasting actually no that's what it was called last episode so starting from this episode it's called

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 metacast behind the scenes which is kind of meta but it's also it also reflects what we have been doing

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 all this time we have been talking about us starting a company how we got there why we are doing this

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 talking about processes talking about all sorts of things that are related to our company the reason

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 why we started as a podcast about podcasting tagline is our initial hypothesis was that we will talk about

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 all things podcasting podcasters will love it they will listen to it and they will have a lot of

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 connections with podcasters who can then advertise our app so we are building a podcast app in case if

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 you missed that we're building a podcast app which will be awesome and will come out later this year

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 so that was the hypothesis right and i was still having a full-time job at google so we were kind of

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 thinking about that but we weren't building anything yet but we started a podcast we weren't ready to

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 talk about the app and the platform and all that too i mean if you think about it we started recording

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 those first few episodes in october in 2022 and i actually you and i talked about the app and the

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 platform and all that like maybe in march or so like seriously we kind of had an idea that we want to

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 work on something like this but we definitely weren't ready exactly yes so that whole thing of podcasters

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 listening to us didn't happen and maybe one of the reasons is that we aren't really going too much into

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 the technical stuff like let's say the podcast junkies podcast goes and uh yeah if actually any

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 of you listening know harry duran introduce us to him we would like to get him on the podcast we will

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 get him i think at some point that didn't happen but what did happen was we met a lot of cool podcasters

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 and we interviewed them but we always always ended up talking about careers entrepreneurship and a bunch of

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 other stuff but the common thread there is podcasting anyway because we are building a podcast app

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 and people we invite to the show all of them have some kind of connection with either podcasting or

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 audio so what we are going to change about the podcast is that i think we will continue inviting

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 the same kind of guests but we will talk more about building a business and how in case they are

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 podcasters how podcasts help that how they build their social persona their podcasting persona how they

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 promote it all of that but podcasting is no longer the primary topic of it and i think the jason

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 freed episode episode 28 was the turning point because we wanted to talk about their podcast but

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 we ran out of time and we never did yeah but it was such a great episode regardless yeah it was

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 probably our best episode so far in terms of like how much we personally learned from that and also in

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 terms of popularity popularity wise it's not the most popular episode but it is up there it's like

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 in the top five we did get a lot of exposure from that episode too yeah and what we heard back from

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 people is also similar our episodes where we talked about building the new startup taking the like

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 basically the leap of faith to jump out of like career jobs and do something like that where we talk to

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 other people about their journeys building things those seem to resonate a lot with our listeners i mean

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 of the four or five really like touching uh experiences emails people that we have met uh that we have had

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 everybody said the same thing right those are the episodes that they love the most and so we're like

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 okay so that's the second topic the second part the third part is that we are also now more and more

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 open about what we're building right it's becoming real we're launching our alpha this week and so

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 alpha is in like close bit we don't have to we'll talk about it in the next episode or so anyway so we

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 won't go this week meaning last week because this episode comes out next week so for the record

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 we're recording this on august 9th this episode will come out uh actually next wednesday right

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 august 16th is when it's gonna come out so essentially our app is now there it's invite only for now

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 but it is there we're experimenting with it so this means that we are ready to talk more and more about

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 it and about our journey so all of these things combined like you said like are naturally converging

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 towards like entrepreneurship and starting that people telling us that that's what they want to hear

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 and us being ready i think that all kind of jives well into this moment where we turn the page and say

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 season two unofficially and we go with this metacast behind the scenes

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 yes we were talking a lot more but because now we almost sort of gave ourselves a license

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 to be more uh less about podcasts and more about the other things and what i've heard from people is

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 that the stuff that resonated with them is not like oh now i know how to do this podcast stuff or

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 something like that it was all about like we were talking to one person and she said that

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 she's still coming to terms with leaving her high-paid job and all and she's like i need to listen to

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 you a second episode 24 a second time and actually the other person who wrote an email to us he also

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 listened to that episode twice because those are the things that really struck the chord with people

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 and uh not any of the stuff you know where you talk about descript and all that which you know i would

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 say is good and useful enough i would say in those episodes because we would always go on tangents

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 right i would say some of those bits are probably useful but like if you take this whole is a thing

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 this whole thing right listen for one hour of that there is probably 10 minutes of really good useful

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 info for podcasters but the rest only matters for people who have built or are in the market for an

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 emotional connection with us and i'm saying being in the market for emotional connection with us

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 meaning that people are looking for podcasters for podcasts and they somehow discover us and they

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 connect with us of the people who reached out to us none of them were podcasters but they were all

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 mostly actually software engineers or people in other places some related kind of area yeah i have to call this

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 out is it okay if i name that person who approached us at the dinner i think so we asked her and she said it's

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 fine so yes so first of all hi pinky thank you for listening so we were you visiting your friends in

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 vancouver for dinner it was a few families there and i just talked along because i was with you

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 and uh so one person comes in and she's like oh my god you're illia i'm like i'm like you guys discussed

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 this in whatsapp that i'm coming and all you didn't know that yeah nobody else was so excited about

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 seeing me i mean they were they were glad to see me but they were not excited to see me and she was

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 just like so excited and yeah then you know i found out that she actually has been a fan of ours

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 she's been listening to you know the all of the episodes and i think she's a designer is it right

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 yeah yeah so nothing to do with podcasting but she just connects i mean she's your friend uh so

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 obviously she connects with you but she also i guess built that connection with me as well

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 through the podcast that was very exciting and i think this is the kind of connection that i would

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 like to build with people more so if our podcast resonates with you you know where to find us i

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 think we've been talking about this ad nauseum hello at metacastpodcast.com so one other thing that we

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 have been talking a lot about and i guess both of us want that is to be more deliberate about how we do

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 our podcast we don't want to be like step by step kind of how to kind of show we want to be very lively

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 and engaging but at the same time previously we would prepare really well with our guests because

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 we don't want to make the wrong impression we want to make sure that we are just this kind of people

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 but when it came to our own podcast we would just go on the whim and just talk about whatever which i

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 think the more episodes we record the more jarring it might become because the more relaxed we have

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 become but if somebody listens to just this episode and not the previous 30 they might not get some of

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 the things that we're talking about so yeah i want to be more deliberate about the length first of all

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 uh say 45 minutes probably a sweet spot i would say between 30 and 45 minutes because that's what

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 people have been telling us to we'll see we're halfway there by the way are we because i have i have my

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 camera in obstructing the timer so me too me too yeah i can go on like forever on this yeah so being

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 shorter i think is one of the things and second in one of the episodes we were talking about how we

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 want to make one improvement every episode and i think you've been working on this improvement and

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 you've been pushing both of us for the last few weeks is announce what we are going to be talking

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 about in this episode so today we almost derailed this but we are trying we are trying yeah yeah and

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 then for me personally i'm trying to speak slower and just be more deliberate so i have less to edit

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 later on but also i think it's just a good habit to build because it will serve me well everywhere

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 right so when i listen to our podcast i don't feel like you're going too fast you're almost always way

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 slower and more deliberate than i am i think it's not about just the speech the actual like

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 pronunciation of syllables even though that as well it's also about stutter stutter and false starts

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 which you don't hear for most part when you listen to our podcast because they're all cut out you're

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 trying to reduce that work for yourself yes but also i'm realizing this is how people hear

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 me and even if they don't pay so much conscious attention in regular conversations still when

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 somebody sounds much more deliberate and precise especially in professional setting i think it

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 helps a lot it just builds your credibility you sound more confident and you sound more confident

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 even if you like no shit about what you're talking about okay let's go to the next topic so so

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 very quickly the punchline of that whole thread what is the value that we're hoping to bring with

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 the new format of metacast behind the scenes just a question for me again okay so first i always ask

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 the hard questions ilia yeah i should have been used to that after eight years working with you

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 so we want to encourage people who are either working on their business or and are as early as us or even

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 earlier if that's even possible but primarily i guess people who are in that journey where maybe

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 they are employed or they're doing something that they don't like or they're lost or all of the above

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 and we've been there we've been there i mean we've been there not like in the last two months we've been

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 there for the last years and we talk about that some insights come out of how we got out of that rat race

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 into what you're doing right now we don't know if it's going to work out so uh there's a lot of

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 vulnerability i guess that goes on into making this podcast especially if it doesn't work out

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 because then we would look back at this and we're like okay but at the same time it's a great diary

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 even for us to go back and listen to this but i think for people who are going through this a little

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 bit behind us i think that will be very helpful

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 one quick note i'll add there ilia is you said rat race i just have a kind of like negative reaction to

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 that because it may not necessarily be a rat race certainly some people are in there just for like

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 the race and the ego and the status that comes with all of that but a lot of people actually like

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 doing that and you and i were like that then they're not in the rat race they are doing what

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 they want but i think even with that you and i were happy but we knew that we want to if we had the

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 chance we want to do something on ours of our own that actually gets very interesting because i think i

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 had moments when i was happy but overall i spent 16 years total working in big companies and i would

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 say percentage wise for most part doing the work i was doing i was not happy so that's why i use the term

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 the rat race maybe i should have said the people who feel like they are in the rat race because yeah

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 some people may not agree with me with that and actually thank you for correcting me on this one

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 because it's one of the things that i'm working on is to actually see when i say stupid things or not

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 stupid things but things that might be perceived as offensive because i just say them so directly

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 without adding i think right yeah like some people may feel like they're in a rat race some people

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 may be okay with being in a rat race being totally honest some people may actually be happy where they

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 are but they may start to be inspired so they are ratatouille they're okay

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 i'm making it worse okay rat at uh yeah anyway um they actually too is a uh i think it's a turkish

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 travel company so anyway you're right at that point yes where you're losing

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 okay rat at anyway but i think it's also to inspire people who are thinking like hey maybe i want to do

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 this someday and also being totally honest like you said we are i do feel very vulnerable about

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 documenting these things on the internet in case it doesn't work out the good thing about audio is it

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 cannot be easily copied and distributed yeah of course sure sure no i mean like text can just go

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 viral audio just doesn't go viral well unless it's like our video unless our the thing that we're making

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 makes it possible ironically yeah yeah we are very far away from where we need to be so let's head back

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 towards the railway track the rat track yes so next thing we want to talk about is working in person

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 and what kind of value we got out of it because for the last three years i've been working remotely for

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 the last three years you've been working remotely for even longer and i think we kind of got used to

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 being remote but i didn't realize actually how lonely i would feel this summer i worked with google

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 for three years visit the office twice in those three years and also only the tail end of my time

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 there but it was fine every day i was talking to a lot of people because i had a lot of meetings

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 so that was part of the rat race right it's like getting out of that thing where you can't control

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 your schedule but while doing that so it was like i would be in meetings back to back all day talking

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 to people great people lovely people love them all just i guess didn't want so much of it but it kept

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 me busy and then i would have my family in the evening and then obviously for the weekend but now my family

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 is out of town they've been out of town since late june and they're only coming back in uh august so i've

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 been by myself for actually exactly a month when i came to visit you and that month was very very lonely

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 because like sometimes i wouldn't speak much to a person to a person right because you've also you

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 moved to florida last year so you haven't made a lot of like social connections yet in that area

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 exactly yes and also it is crazy hot here yeah in june it was just hot right at least in the evening

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 i would go for a run uh or just take a walk now like i came back from vancouver in early august and i'm

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 keep getting these messages uh from i think it was on the ring ring up it's like heat wave like 150

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 degrees fahrenheit i don't even know how much it is i never had to convert more than 90 to celsius

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 but it's like i think getting closer to 40 degrees celsius so today i walked from a car to a shopping

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 mall for maybe 200 meters so it's like 200 yards in american in imperial system so i went back and forth

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 within an hour i had a terrible headache when i got to my car it was just incredible how

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 this excessive heat can make you feel so yeah that didn't that didn't help my loneliness that's

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 very very long with that way to say that i got really really lonely here so actually i won't go too

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 far on this thread but i will point out that one of our listeners i actually i won't name them

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 i don't know if they want to be named or not but i started following them we had a meeting with them

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 like last week and then i started following them on instagram and they published uh like a really good

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 book that i started listening to why i'm saying that it's called ministry of future and it's about

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 the climate crisis it's the ai ministry no yeah not yet but it might turn into who knows like i'm about

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 maybe 20 percent into the book but it starts with exactly that there's a huge disaster with the climate

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 crisis and about 40 degrees temperature but also high humidity at the same time and how like millions of

00:20:31.520 --> 00:20:36.480
 people died yeah and as we speak actually i don't know if you've heard or not there was a fire

00:20:36.480 --> 00:20:45.440
 caused by some sort of a like heat thing in hawaii in maui i might be wrong but i believe some lives were

00:20:45.440 --> 00:20:52.480
 lost there and they're like crazy videos out there right now of the fire it's in maui anyway yeah coming

00:20:52.480 --> 00:20:58.960
 back to topic i think yeah a month of being on your own without talking to a person i can imagine

00:20:58.960 --> 00:21:07.840
 because i was going to coffee shops just to talk to the baristas and they're maybe like why is this

00:21:07.840 --> 00:21:12.960
 person like talking to like just get your coffee and go sit and work i learned all their names

00:21:14.560 --> 00:21:21.760
 right right and but i think it's a very valid point because even though i left my job it's been

00:21:21.760 --> 00:21:29.120
 actually just shy of a year now that i left my job i did spend the first three months like no connections

00:21:29.120 --> 00:21:35.840
 at all except for my family but i did have my family but since then i have been going to a lot of like

00:21:35.840 --> 00:21:42.480
 tech meetups and social connection like you saw how much of social connection there was when you came to

00:21:42.480 --> 00:21:48.880
 vancouver like we went to people's houses and all that so i haven't felt too much of that and i have

00:21:48.880 --> 00:21:55.280
 been coding way more than i was and i think that's maybe why that's making me happy or keeping me happy

00:21:55.280 --> 00:22:01.520
 yeah cool so this brings us to the value of in-person communication and it's just fundamental

00:22:01.520 --> 00:22:10.080
 human level we need that we are social creatures we just need people to stay sane i think i mean some

00:22:10.080 --> 00:22:14.480
 deep introverts might disagree with me right now i don't know but i think for majority of people

00:22:14.480 --> 00:22:21.040
 even for introverts like i am actually still meaningful connections are important it reminds me that

00:22:21.040 --> 00:22:27.280
 podcast that i've previously talked about so paul rosalie a conservationist working at amazon was on

00:22:27.280 --> 00:22:32.560
 lex friedman's podcast and he was talking about those solo trips he does in the jungle where he basically

00:22:32.560 --> 00:22:38.240
 only sees nature and animals and he said like he brings photographs and national geographic magazines

00:22:38.240 --> 00:22:43.760
 with him because uh you just start to get a little cuckoo it like on the fifth day you just need that

00:22:43.760 --> 00:22:51.840
 connection yeah we're like hardwired to be social at this point exactly yes so but also the other thing is

00:22:51.840 --> 00:22:59.040
 there are some conversations that we had while driving for example or while taking the walk that we did not have

00:22:59.040 --> 00:23:08.160
 during video conferences we do long and lengthy video calls but i think it was way easier maybe because of

00:23:08.160 --> 00:23:14.880
 the in-person like body language dynamic but it's almost like i don't even have to say it you know what

00:23:14.880 --> 00:23:21.120
 i'm going to say already yeah but also sometimes one of the hard conversations we had i think it was

00:23:21.120 --> 00:23:28.880
 about our approaches to schedules and to shipping too early or shipping something that may not be reliable

00:23:28.880 --> 00:23:36.560
 where we had a slightly differing opinions or levels of comfort i guess these kind of topics are harder to

00:23:36.560 --> 00:23:41.280
 bring up when you don't see the person just because you don't know how they're going to react and you

00:23:41.280 --> 00:23:46.080
 you don't know if what you're seeing in terms of their reaction is their true reaction if you do

00:23:46.080 --> 00:23:53.280
 it over video but if you are looking at them it's just much easier to navigate a discussion that might

00:23:53.280 --> 00:23:58.080
 turn i don't know the right word for that but it's like it might be a bit hard to talk about these

00:23:58.080 --> 00:24:02.160
 things because it's a bit like challenging each other and i feel like challenging each other is easier in

00:24:02.160 --> 00:24:10.960
 person so i would say this my personal experience with this is if i haven't met a person at all like

00:24:10.960 --> 00:24:17.360
 in real life i've only seen them on video then it's hard to have these kind of conversations but for

00:24:17.360 --> 00:24:23.600
 example you and me i have no trouble having hard conversations with you on video because i have

00:24:23.600 --> 00:24:31.280
 worked with you quite a lot and i think that personal respect and trust it's there where

00:24:31.280 --> 00:24:37.840
 i know i can be like totally up front and like honest with you and you will be honest with me but

00:24:37.840 --> 00:24:44.240
 let's say i start working at a place where i haven't met most of the people it's of course going to be

00:24:44.240 --> 00:24:50.480
 very hard and it's it's going to be way easier to meet them work with them maybe a few times in

00:24:50.480 --> 00:24:57.920
 person and then the relationship gets way smoother when you're back remote yeah maybe we differ in

00:24:57.920 --> 00:25:04.480
 this a little bit but i fully agree with you that the level of previous respect and background really

00:25:04.480 --> 00:25:10.960
 matters a lot i guess i'm focusing more on that can last five percent of like looking at the eyes and

00:25:10.960 --> 00:25:15.840
 getting those cues and all that yeah because i'm very sensitive i sometimes say stupid stuff or

00:25:15.840 --> 00:25:21.120
 stuff that people might be offended by but then i immediately recognize it when you're in person

00:25:21.120 --> 00:25:26.240
 because i see those micro reactions but on video i don't you see what i mean because you are more

00:25:26.240 --> 00:25:31.680
 politically correct than me just in general so you generally don't blurt out things like i do and then

00:25:31.680 --> 00:25:37.760
 and then regret it right so maybe this is very different i mean i do say my fair share of stupid

00:25:37.760 --> 00:25:44.000
 things i just don't even realize it until i tell you about it but i have to be like with you in the

00:25:44.000 --> 00:25:50.880
 car to talk about it i'm just kidding i'm just kidding no no yeah but that's true i do say my fair

00:25:50.880 --> 00:25:58.240
 share more maybe more than that of stupid stuff but it's okay i i at least people like you or like

00:25:58.240 --> 00:26:04.960
 people that i work or live with i know that they get me so yeah one thing i also noticed actually about

00:26:04.960 --> 00:26:11.120
 myself let's just get vulnerable right so we stayed i mean i stayed in your house for i think it's about

00:26:11.120 --> 00:26:17.840
 12 days and we worked a lot then we also had this trip to vancouver island for three days and we also

00:26:17.840 --> 00:26:23.680
 did this whistler trip we went to that gathering of multiple families so all of that was very tiring

00:26:23.680 --> 00:26:29.360
 for me also also like i was out of my comfort routines i wasn't doing any exercising except for

00:26:29.360 --> 00:26:34.960
 walking i was drinking too much i'll say one thing that you mentioned i think on the second or third

00:26:34.960 --> 00:26:41.840
 day that you felt like you were like almost like a toddler that others were making decisions about

00:26:41.840 --> 00:26:48.000
 where to go when to go what to do and all that and you were just tagging along and you completely bought

00:26:48.000 --> 00:26:55.920
 into that role oh my god that was so comfortable but i think eventually it is significantly different

00:26:55.920 --> 00:27:01.840
 from like especially after a month of being completely alone i think it was a big change

00:27:01.840 --> 00:27:09.760
 i think i was very energetic inside but physically i think i was very drained and then i think the last

00:27:09.760 --> 00:27:15.520
 few days it started to get to me i think i became just irritated for no reason on some occasions and

00:27:15.520 --> 00:27:19.840
 then i would need to drink a coffee and eat a muffin and that would make me feel good again which

00:27:19.840 --> 00:27:26.160
 is not the right way to approach this you should just sleep but um in any case my point there could

00:27:26.160 --> 00:27:33.280
 also be too much of in-person work if you are outside of your common environment and uh i mean i was

00:27:33.280 --> 00:27:37.760
 tagging along everywhere which was great but at the same time i think next time we should probably limit

00:27:37.760 --> 00:27:45.040
 this to a week and maybe with one weekend i might also take away was that this was our first all hands

00:27:45.040 --> 00:27:53.600
 right and i think in this all hands if you look back at it we did two things social things like we

00:27:53.600 --> 00:28:01.040
 went on trips or something like that and all has been four hands and two paws and well six with our cdo

00:28:01.040 --> 00:28:07.600
 boomer yeah two hands and two paws okay yeah yeah yeah we did two things one is we had

00:28:07.600 --> 00:28:14.320
 some social like trips and we went to people meet people and all that and every other moment that we

00:28:14.320 --> 00:28:23.440
 weren't doing that we were working and it was intense and i think we got a lot of stuff done it was

00:28:23.440 --> 00:28:32.320
 at the right time for our nascent company to have this kind of a thing but i feel like at least me i

00:28:32.320 --> 00:28:39.840
 burned myself out in like seven or eight days yeah i would second that i actually enjoyed working like

00:28:39.840 --> 00:28:45.680
 that for a little bit when i came back home yesterday i just realized actually yesterday was easy because

00:28:45.680 --> 00:28:51.920
 i just went to bed and i didn't do much but today i had to make my own breakfast yeah and i'm like okay

00:28:51.920 --> 00:28:58.400
 so there are actually benefits to live in your house not in my place right um yeah i agree with you and

00:28:58.400 --> 00:29:06.240
 in terms of getting things done we didn't do much coding in those two weeks but we hashed out what exactly

00:29:06.240 --> 00:29:12.240
 we're launching what is the priority of those features yeah pricing strategy pricing strategy

00:29:12.240 --> 00:29:17.680
 yeah because we had i think two or three iterations on that because it's not straightforward for how

00:29:17.680 --> 00:29:23.040
 you price a podcast app even though our app will be the best podcast app ever created by mankind if

00:29:23.040 --> 00:29:27.200
 you price it wrong nobody will use it right and if you price it too low we may not break even because

00:29:27.200 --> 00:29:34.640
 we have costs there's a bunch of that uh stuff yeah and you and i we come from like a big tech product

00:29:34.640 --> 00:29:41.280
 development background so we just have this inherent tendency of looking very forward right the vision

00:29:41.280 --> 00:29:48.400
 and trying to like break down things into smaller chunks prioritize it which i feel like we're doing

00:29:48.400 --> 00:29:52.640
 a good job we're not thinking like five years down the line what are we we're not writing a plan

00:29:52.640 --> 00:29:57.520
 for five years down the line because everything is a guess at this point if you're on either of those

00:29:57.520 --> 00:30:04.080
 extremes you can be in really bad shape if you are too big company focused where you actually write

00:30:04.080 --> 00:30:09.440
 all those strategy and all that well all you do is you're just planning and you're doing nothing you're

00:30:09.440 --> 00:30:15.600
 guessing not even planning yes you're guessing instead of doing the work right yes so it's kind

00:30:15.600 --> 00:30:21.680
 of one apprenticeship at its worst right but also the other spectrum like other end of the spectrum

00:30:21.680 --> 00:30:27.600
 like you said yeah the other end of the spectrum you can be just be so myopic that uh you work on

00:30:27.600 --> 00:30:33.200
 something and you think of a feature that you should have thought a month ago or a customer says hey

00:30:33.200 --> 00:30:38.880
 wouldn't it be nice to have this and you immediately go and build that wars actually and you want to go

00:30:38.880 --> 00:30:44.640
 and build it but your ui cannot scale to that you have to redo your flows or like there is no way

00:30:44.640 --> 00:30:49.840
 to stick that button in all that kind of stuff right so for us we have a very long list of things that

00:30:49.840 --> 00:30:54.400
 we want to add to the app we do not break them down into how we're going to build them what we're going

00:30:54.400 --> 00:31:00.080
 going to do but when we work on a screen let's say we were looking at the podcast info screen

00:31:00.080 --> 00:31:06.400
 and we were thinking what are the other elements that you'll need to go in here so that we design it

00:31:06.400 --> 00:31:12.000
 now such that those elements could be easily added and we don't break any patterns because most of the

00:31:12.000 --> 00:31:18.480
 software becomes bloatware when people add features that they didn't think about up front and it's just

00:31:18.480 --> 00:31:22.320
 left and right worst case scenario it's also done by different teams in some kind of like a shared

00:31:22.320 --> 00:31:28.080
 framework where nobody has a centralized control and then you end up with the franken frankenware

00:31:28.080 --> 00:31:33.440
 frankenstein yeah frankensoft yeah so and we try to avoid that so we're trying to balance that

00:31:33.440 --> 00:31:38.800
 middle which means sometimes we may spend a bit more time than let's say a hungry startup would

00:31:38.800 --> 00:31:44.240
 on kind of deliberation but at the same time we know exactly where we're going well exactly as in

00:31:44.240 --> 00:31:50.560
 we know what will be the other things in here and we just not building it right now yeah we just don't

00:31:50.560 --> 00:31:55.520
 architect ourselves in the corner because that could be an easy thing just for example right there are

00:31:55.520 --> 00:32:01.920
 four million podcasts it is very hard to build infrastructure for four million podcasts even an app

00:32:01.920 --> 00:32:06.560
 it's very hard and it requires very different approaches from building something for a thousand

00:32:06.560 --> 00:32:13.280
 podcasts or even ten thousand podcasts and four million podcasts and like 70 80 million episodes total

00:32:13.280 --> 00:32:20.480
 i think and multiplied by we operate at not the audio what sets us apart is not the audio right for

00:32:20.480 --> 00:32:29.360
 most podcast apps a podcast and an episode is a url to an audio file we operate at like a thousand

00:32:29.360 --> 00:32:35.600
 or maybe ten thousand level deeper because we're operating at almost every sentence or word level

00:32:36.800 --> 00:32:42.400
 so we are not doing the bird's eye view right like other apps we are doing an octopus level view giant

00:32:42.400 --> 00:32:48.640
 squid view right so the amount of data that we're talking about is like humongous already for a

00:32:48.640 --> 00:32:54.240
 two-person startup yes and you can easily design yourself into a corner if you do it for a thousand

00:32:54.240 --> 00:33:00.000
 podcasts because then very soon you will start hitting scaling issues and then what do you do it's not

00:33:00.000 --> 00:33:05.360
 like you can just work your way around it you will have to re-architect the whole thing and then while

00:33:05.360 --> 00:33:11.200
 it is being re-architected you will either not onboard new users or you like have to limit the data that

00:33:11.200 --> 00:33:18.160
 you work with or the thing is just plain broken for a while and we won't name apps but one of your

00:33:18.160 --> 00:33:24.880
 favorite apps ilia that you used to listen to podcasts with is unfortunately in a state like that right now

00:33:24.880 --> 00:33:31.840
 where the notifications are generic because well i won't go into why it's generic but yeah anyway

00:33:31.840 --> 00:33:36.160
 yeah yeah our hypothesis is that they actually don't know how to handle all the data or they

00:33:36.160 --> 00:33:40.960
 don't have the right infrastructure and that's why at a certain point the experience really hit the

00:33:40.960 --> 00:33:44.960
 bottom yeah i'll just let my subscription lapse which is a good thing i guess because now i can

00:33:44.960 --> 00:33:50.880
 subscribe to our app you're not paying for it anymore yeah yeah okay but one more i think super fun

00:33:50.880 --> 00:33:58.720
 thing out of this was that you came back to software development like guns and i don't want to talk

00:33:58.720 --> 00:34:04.960
 about guns swinging and swords and all that going on a tangent again sorry we'll try to keep it into

00:34:04.960 --> 00:34:12.480
 one minute recently maybe a few months ago i realized not realize i read somewhere and then introspected and

00:34:12.480 --> 00:34:22.240
 felt how much of the words that we use in software the industry are about wars and fights i'll give you

00:34:22.240 --> 00:34:29.040
 more and more examples but there's a lot of like deadline and so many things if you just take a moment

00:34:29.040 --> 00:34:36.080
 and when you say things think about it it's all like coming from the military and i'm trying to actively

00:34:36.080 --> 00:34:43.600
 trying to like not say things that are like inherently tied to wars and violence yes you're applying some

00:34:43.600 --> 00:34:52.560
 gun control yeah so so you didn't come out swinging your guns but you did come out building out our

00:34:52.560 --> 00:34:59.040
 app for android which was awesome yeah yeah so i guess for those people i don't know if we discussed

00:34:59.040 --> 00:35:08.000
 before or not so my training unlike yours was actually computer science yes which one of us

00:35:08.000 --> 00:35:18.320
 the cto or the ceo who had the education in computer science exactly yes so i used to really love and

00:35:18.320 --> 00:35:24.240
 enjoy programming when i started recording when i was a teenager but it unfortunately for me i guess

00:35:24.240 --> 00:35:30.320
 happened at the time when tooling was so bad and also i was in a fairly remote place i didn't really have

00:35:30.320 --> 00:35:34.720
 good role models of coders because i was doing my own thing working as a freelancer so i was just

00:35:34.720 --> 00:35:39.680
 figuring stuff on my own and it was like early 2000s late 90s there was no stock overflow there were

00:35:39.680 --> 00:35:46.080
 no developer tools in browsers there was no aws or firebase the browser was like netscape and internet

00:35:46.080 --> 00:35:52.000
 explorer yeah there was no cloud none of that existed so it was very hard well it was easier in some

00:35:52.000 --> 00:35:58.000
 way to like just get started like build an app by me in like a program for windows or like a website

00:35:58.000 --> 00:36:02.320
 right but it was very difficult to debug it was very difficult to work with other people so if i had

00:36:02.320 --> 00:36:07.680
 a mentor like you i actually might have stayed in coding i think but i didn't so i decided to do

00:36:07.680 --> 00:36:13.840
 something where i don't get stuck as often and use my soft skills as opposed to hard skills but during

00:36:13.840 --> 00:36:18.960
 this trip i guess for the last few months i've really been feeling like i do want to go back to coding

00:36:18.960 --> 00:36:23.760
 at least a little bit and i've been doing a bunch of scripts and proof of concepts and analytics scripts

00:36:23.760 --> 00:36:28.560
 in the last few years but i really wanted to get back to application code to actually when you write

00:36:28.560 --> 00:36:35.040
 something that you can see direct effect of i think one of the things that i did fix the bug yeah you

00:36:35.040 --> 00:36:41.760
 fixed the date so if an episode was less than one minute long we wouldn't show the length yeah we just

00:36:41.760 --> 00:36:47.520
 show an empty place with the border which like didn't sense so i look i looked into the code

00:36:47.520 --> 00:36:54.800
 what code is dart right in the app so because it's flutter dart flutter yeah yeah and uh you helped me

00:36:54.800 --> 00:37:01.120
 find where it was and then i did those four lines of code i mean with your help and then bingo it was

00:37:01.120 --> 00:37:06.960
 fixed and uh that's the kind of things that i want to dip myself a little bit of course i will be able to

00:37:06.960 --> 00:37:12.480
 i guess maybe not right now maybe eventually uh to write the right the same quality as you do but i

00:37:12.480 --> 00:37:18.800
 really love that thing where i do something and it changes the experience and uh it makes me feel very

00:37:18.800 --> 00:37:25.040
 satisfied and also hopefully take some stuff off your plate yeah we definitely need that right as

00:37:25.040 --> 00:37:31.680
 we are seeing what we're building i mean so first of all without like you said without the tooling and

00:37:31.680 --> 00:37:38.800
 the technology we have right now building something like this even like say 10 years ago by one person

00:37:38.800 --> 00:37:44.480
 or two people would have been impossible yeah because we are doing a lot of like server side stuff that a

00:37:44.480 --> 00:37:50.400
 lot of like podcast apps don't do it's almost always client side so they help like with costs and

00:37:50.400 --> 00:37:55.360
 infrastructure and all that but also like you're limited in how much you can do but yeah i think

00:37:55.360 --> 00:38:01.280
 coming back to this um on i think the third day or fourth day feel free to cut this out if you don't

00:38:01.280 --> 00:38:07.360
 like it but i'll say it honestly on the third day or fourth day you mentioned like you want to get back

00:38:07.360 --> 00:38:13.280
 like do some more like hands-on stuff and i suggested maybe analytics

00:38:16.160 --> 00:38:20.800
 right and you were like you didn't say it immediately but i i got the vibe that okay you're

00:38:20.800 --> 00:38:26.320
 not going to be happy with analytics and i was actually personally happy to see you like jump into

00:38:26.320 --> 00:38:34.320
 it coincidentally we had a chat with one of our super fans jenny last week and we also came to know

00:38:34.320 --> 00:38:39.600
 that stitcher one of the popular like android podcast apps is shutting down and she's starting

00:38:39.600 --> 00:38:44.640
 to look for a new app and we're like okay we gotta like ship our alpha even if it's half broken

00:38:44.640 --> 00:38:52.960
 and a lot of features are not there yet into her hands and so you with my help of course but you

00:38:52.960 --> 00:39:00.080
 cranked out the ability for the app to be built on android and like basically on the emulator and all

00:39:00.080 --> 00:39:07.440
 that so that was amazing yeah yeah we had a bunch of stuff that we had to troubleshoot for the app to

00:39:07.440 --> 00:39:13.120
 work on android but none of that stuff was in code it was all in configuration configurations and security

00:39:13.120 --> 00:39:19.280
 policies all that stuff but it took us maybe i would say cumulatively maybe half day and that's beauty

00:39:19.280 --> 00:39:23.680
 of flutter we have the app now for both android and ios actually we should maybe we should talk about

00:39:23.680 --> 00:39:30.560
 that we want to get a device for android so we are able to test on android yeah because you and i are

00:39:30.560 --> 00:39:39.360
 completely on like apple ecosystem yes entirely you found somebody on one of the marketplaces who was

00:39:39.360 --> 00:39:49.120
 selling a phone not related to metacast yeah okay yes facebook marketplace right yes so and the guy

00:39:49.120 --> 00:39:53.760
 really wanted to meet you in your house for some reason and then what did you do i mean i kept saying

00:39:53.760 --> 00:39:59.040
 let's meet at a mall and he was offering like his device for 60 dollars right which is most other

00:39:59.040 --> 00:40:03.920
 places shops and all are saying okay this is very attractive very attractive but he was very

00:40:03.920 --> 00:40:10.880
 particular i can only deliver it at a personal address so i gave him an address which was a walmart

00:40:10.880 --> 00:40:15.600
 and he said oh this is a walmart i can't meet you there and so eventually we said all right fine we're

00:40:15.600 --> 00:40:21.920
 not doing this yeah but i think then we looked at the i guess here's the tip for everybody if you are

00:40:21.920 --> 00:40:26.240
 selling something on facebook marketplace it will just show you then i think the name of the person

00:40:26.240 --> 00:40:33.120
 probably even the first name and also just their small very very small avatar but if you make five

00:40:33.120 --> 00:40:42.640
 clicks and go to their profile you may discover some very interesting things about the person like we did

00:40:42.640 --> 00:40:49.520
 yeah i think we will not share what exactly we discovered but uh it would not be a good idea to

00:40:49.520 --> 00:40:57.280
 meet this person in person even at walmart i guess yeah yeah yeah it was definitely not a very good fit

00:40:57.280 --> 00:41:01.760
 but sometimes like if i was selling something previously when we were moving i would go to the

00:41:01.760 --> 00:41:07.360
 profile see that this person has an account since 2008 and they have pictures with their kids like

00:41:07.360 --> 00:41:13.360
 five years ago that's legit you can trust them but if somebody is like oh everything is locked and there

00:41:13.360 --> 00:41:21.200
 are some sketchy things well 40 bucks that you save it's not worth it right i am now connected with one

00:41:21.200 --> 00:41:27.600
 more person who looks way more legit on facebook and has like pictures and stuff who knows it's fake

00:41:27.600 --> 00:41:33.440
 who knows right but and he is not offering like the phone for like 60 dollars also it looks like a decent

00:41:33.440 --> 00:41:41.760
 thing i'll meet on friday and come back and talk about it hopefully yeah and and we will see if this

00:41:41.760 --> 00:41:47.680
 whole flutter thing actually works as expected because right now it runs in the emulator on the computer

00:41:47.680 --> 00:41:53.200
 so let's see if we can just deploy it to that device that you is the samsung or is it pixel it's a

00:41:53.200 --> 00:42:00.880
 samsung galaxy a 52 yeah so let's see if if it works in that mambo jumbo of numbers it's better right

00:42:00.880 --> 00:42:10.960
 so a bit too uh too much apple fan right now yeah yeah the other thing that i kind of thought about

00:42:10.960 --> 00:42:19.600
 is there should be a marketplace for broken phones i would be perfectly happy with a let's say last year's

00:42:19.600 --> 00:42:25.440
 android some phone but the camera is broken like completely not working it doesn't matter to us

00:42:25.440 --> 00:42:31.120
 but the device the screen works like i can use the browser and apps and all but the camera is completely

00:42:31.120 --> 00:42:37.840
 broken so it's completely useless to anybody almost anybody for like day-to-day use but works

00:42:37.840 --> 00:42:43.040
 perfectly for testing as long as you don't need the camera yeah i would pay like 100 to get that phone

00:42:43.040 --> 00:42:49.920
 versus like paying 250 to get that same device which most places will sell for right not even new like

00:42:49.920 --> 00:42:56.480
 used ones because it's last year's phone and all the marketplaces i looked at i asked chat gpt about

00:42:56.480 --> 00:43:05.920
 it too and chat gpt pointed me at like ebay swappa gazelle amazon everything it kind of makes sense

00:43:05.920 --> 00:43:12.480
 they're giving you a guarantee that the phone works which i don't want i want like broken phone but

00:43:12.480 --> 00:43:17.760
 cheaper so i think it would be nice to have a marketplace like that if somebody is listening

00:43:17.760 --> 00:43:22.880
 into it maybe do some market study let's go on our last tangent because you mentioned chat gpt

00:43:22.880 --> 00:43:30.880
 when i was posting doing promotion for one of our videos for one of our episodes oh the linkedin one i

00:43:30.880 --> 00:43:36.640
 copy pasted uh it was i think most of you talking about how the social persona makes you a different

00:43:36.640 --> 00:43:42.240
 person right how you like start to look for things to shoot so that you can post them so you basically

00:43:42.240 --> 00:43:47.120
 start to look at the world through the lens of uh will other people on social media like it will get

00:43:47.120 --> 00:43:52.720
 engagement everything that you do yeah so i copy pasted that transcript and paste it to chat gpt

00:43:52.720 --> 00:44:01.360
 and i asked it to summarize it in a share worthy linkedin post chat gpt came out with a five or six

00:44:01.360 --> 00:44:06.880
 paragraph blob i don't really want to use the word text for this it says blob of content that has a

00:44:06.880 --> 00:44:13.360
 bunch of emojis pretty much like multiple emojis per line to be fair it is like a lot of linkedin

00:44:13.360 --> 00:44:19.200
 posts that you see i'm probably not subscribed to any people who post like this and i kind of unsubscribe

00:44:19.200 --> 00:44:22.720
 immediately when i see this kind of stuff but i think linkedin lunatics probably has a bunch of

00:44:22.720 --> 00:44:28.960
 stuff like that no no i'll share some with you right after this like today you you commented on it too

00:44:28.960 --> 00:44:35.680
 you may not feel like that because you know the person but that style of like using the rocket emoji

00:44:35.680 --> 00:44:42.160
 and other emojis at the beginning of a paragraph that's a linkedin thing okay so the thing i commented on

00:44:42.160 --> 00:44:51.280
 didn't start with hey hashtag linkedin fam was like hey linkedin fam yes and it didn't end with

00:44:51.280 --> 00:44:58.240
 let's like live our real lives be yourself hashtag inspiration or something and everything in between

00:44:58.240 --> 00:45:03.680
 i would say it actually did a very good job summarizing what uh was in the transcript it also added a bunch

00:45:03.680 --> 00:45:08.800
 of stuff i didn't ask to add like encouraging people to do what we said what we were talking about

00:45:09.600 --> 00:45:17.600
 but it was just so cringy i forced myself to read what it output and um i actually eventually ended

00:45:17.600 --> 00:45:24.960
 up posting this but not under not under my name under my fake persona no i said that like i put this in

00:45:24.960 --> 00:45:30.880
 the chat gpt and uh that's what it gave me actually actually that post i think it actually performed

00:45:30.880 --> 00:45:36.880
 actually i don't think it performed well i mean linkedin fam didn't like it this whole linkedin fam thing

00:45:36.880 --> 00:45:44.640
 um yeah yeah no i think i agree it was too cringy i think here's the whole thing about social media

00:45:44.640 --> 00:45:50.320
 right i have known people who say like instagram family or facebook family and stuff like that and

00:45:50.320 --> 00:45:54.400
 i'm like this is not your family you don't even know who these people are i was listening to a podcast

00:45:54.400 --> 00:46:01.200
 today where a person who are going to interview tomorrow for our episode 32 he was saying how like

00:46:01.200 --> 00:46:06.560
 up until certain point he had 1500 subscribers on linkedin oh sorry on uh what do you call it twitter

00:46:06.560 --> 00:46:12.240
 x but next but most of those people knew him from offline from conferences and talking and all of that

00:46:12.240 --> 00:46:19.360
 and at some point he crossed the threshold where all people knew was his twitter persona and then he

00:46:19.360 --> 00:46:24.960
 realized that actually forgot what the inside was but basically for him you could say that people who knew

00:46:24.960 --> 00:46:30.400
 him from another thing you could have called him like a family the early beginning yeah but the people who

00:46:30.400 --> 00:46:35.120
 are just like complete random people from twitter you wouldn't call him a family x x family

00:46:35.120 --> 00:46:44.960
 demoted to x family yeah it's fine okay anyway so you wanted to go on tangent and i hope your train of

00:46:44.960 --> 00:46:51.200
 thought was not derailed again no we are like 56 minutes into our 30 minute recording so let's get into our

00:46:51.200 --> 00:46:58.000
 final topic yes i think we'll leave most of the topic for later what you'll say now is i think we

00:46:58.000 --> 00:47:03.040
 already said in the last episode but let's do it again is that we have published a book called the

00:47:03.040 --> 00:47:10.400
 pragmatic podcaster which is about starting a podcast it goes into how you choose your mic how you set up

00:47:10.400 --> 00:47:14.640
 your recording space how you do post production how you create a podcast cover how you choose music

00:47:14.640 --> 00:47:19.440
 what kind of licenses exist for for music because this is important legal stuff you don't want to get in

00:47:19.440 --> 00:47:24.800
 trouble how you choose your hosting provider and how you publish that's what i call a day one part of

00:47:24.800 --> 00:47:29.360
 starting your podcast is basically like getting the first episode out getting that mvp out and actually

00:47:29.360 --> 00:47:35.200
 use quite a bit of analogies with the lean startup methodology with mvp getting the thing out being

00:47:35.200 --> 00:47:41.120
 a bit embarrassed about it that's fine just get it out otherwise you will spend endless weeks and months

00:47:41.120 --> 00:47:47.680
 to abandon it and not even ship it right it's also a very concise and like to the point book if you're not

00:47:47.680 --> 00:47:51.920
 not even thinking about creating a podcast but just wondering like what does it take to create a

00:47:51.920 --> 00:47:58.160
 podcast i think if you read skim it you'll get a really good idea of how much work and money is

00:47:58.160 --> 00:48:03.760
 involved yeah so if you're looking to start a podcast you can buy it and actually you'll be equipped to

00:48:03.760 --> 00:48:10.320
 start a podcast i think it's a really good it's a really good book for this use case but if you are just

00:48:10.320 --> 00:48:15.280
 interested like you said right in understanding how this whole thing works maybe our podcast inspired you to

00:48:15.920 --> 00:48:20.240
 like understand it a little bit more yeah by all means buy it and uh i would say half of the content

00:48:20.240 --> 00:48:24.640
 of the book will be interesting in terms of how you actually go about all that because it also applies

00:48:24.640 --> 00:48:30.400
 to other types of content and finally even if you are not interested in this at all but you want to

00:48:30.400 --> 00:48:36.480
 support us then you can still buy the book and do not use the promo code so you can pay the full price

00:48:36.480 --> 00:48:43.600
 and support us even more so what is the promo code they should not use uh so the promo code that will

00:48:43.600 --> 00:48:49.920
 give you a 30 off is metacast so you just type metacast and gives you 30 off so instead of paying

00:48:49.920 --> 00:48:55.680
 15 you pay i think it's 10 50 that's what it comes down to usd usd yeah but if you want to support us

00:48:55.680 --> 00:49:00.480
 four and a half dollars more yeah you don't have to use the code but by all means i guess you use the

00:49:00.480 --> 00:49:06.880
 code you know we don't care if you use it or not but we do believe that this book is is useful i don't

00:49:06.880 --> 00:49:11.440
 want to use like qualifiers is good i think but i think it is useful it's a book that i wish i had

00:49:11.440 --> 00:49:18.080
 when uh i was first starting a couple of years ago and uh nobody wrote it so i did and i think we

00:49:18.080 --> 00:49:24.640
 haven't yet put it up on amazon and we'll talk about that in the next episode about why it has

00:49:24.640 --> 00:49:29.200
 taken us so long to put it up on amazon stay tuned for the next one of the reasons that we were drinking

00:49:29.200 --> 00:49:35.920
 so much in vancouver that's true and had fun but there are other other reasons also we'll get into it

00:49:35.920 --> 00:49:41.040
 but once we do i think we'll share like announce it and we haven't done any announcements and all that

00:49:41.040 --> 00:49:45.360
 it's more like a soft launch right now i feel like it's almost pointless to announce it before we have

00:49:45.360 --> 00:49:50.400
 it on amazon because even when we were having this discussion with your friends i forgot how the

00:49:50.400 --> 00:49:56.400
 topic of the book came up i wasn't promoting it to that group of people but somehow came up and uh

00:49:56.400 --> 00:50:01.520
 the first question that the person asked was is it on amazon because it's so so easy to buy it on amazon

00:50:01.520 --> 00:50:06.160
 than to like go to gumroad and well it is very easy to buy it on gumroad so by all means go and buy

00:50:06.160 --> 00:50:13.040
 it on gumroad but you don't even have to go to gumroad you can go to just where pragmaticpodcaster.com

00:50:13.040 --> 00:50:18.800
 and it is the very first thing in the show notes so we will have a separate episode that's dedicated

00:50:18.800 --> 00:50:25.920
 specifically to the process of how that book was written to what tools i used what was the process i

00:50:25.920 --> 00:50:31.760
 have quite a bit of learnings to share and hopefully by the time we will also have published it on amazon

00:50:31.760 --> 00:50:39.360
 so i can also share that part of the thing so just a few quick teaser questions for you in this episode

00:50:39.360 --> 00:50:45.440
 we'll go deeper into the next one how long did it take you to write this book ilia i almost feel

00:50:45.440 --> 00:50:51.360
 like if i say how long it took me it will diminish the perception of its quality i was in tiktok today

00:50:52.320 --> 00:50:56.320
 i don't know why but i subscribed to a few pretty cool accounts and on that account they were talking

00:50:56.320 --> 00:51:02.000
 about charging per hour versus charging for the whole project for a logo this is for a for a designer

00:51:02.000 --> 00:51:08.080
 right and uh i will go into the details of the whole thing it was very insightful but the punchline was

00:51:08.080 --> 00:51:14.800
 that so if i do things faster and charge you more because i am better and i'm also doing it faster it

00:51:14.800 --> 00:51:21.120
 feels less valuable to you as a customer than like paying somebody you know a lower rate but they like

00:51:21.120 --> 00:51:26.800
 take longer or something maybe to to some customers yeah yes it was i guess it's one of the objections

00:51:26.800 --> 00:51:32.160
 that he handled from the audience it was a clip from training but it made perfect sense so i can say

00:51:32.160 --> 00:51:37.040
 that yeah i wrote it in two weeks end to end without formatting it's just just the actual content i was

00:51:37.040 --> 00:51:43.840
 amazed by the way but i have to qualify this right because i'm very good at writing and that's why

00:51:43.840 --> 00:51:49.040
 it took me such short amount of time because at amazon like when i got my promo to principal and

00:51:49.040 --> 00:51:54.080
 all that like everybody commanded my writing and it just comes naturally to me i mean i'm by no means

00:51:54.080 --> 00:51:59.200
 like neil gaiman or stephen king or anything i'm actually pretty bad at fiction writing but i wouldn't

00:51:59.200 --> 00:52:04.880
 say i'm pretty good i'm too good at um like inspirational writing and all that but if you take some content

00:52:04.880 --> 00:52:10.480
 that just goes straight to the point with no fluff but still feels kind of light that's what i'm pretty

00:52:10.480 --> 00:52:16.800
 good at to the point i think crisp and clear writing that's your strength it took me much longer to write

00:52:16.800 --> 00:52:22.000
 to the first chapters that are about you can do it why like what kind of audience you choose those were

00:52:22.000 --> 00:52:26.720
 the hardest chapters for me to write but the more technical ones i would just write like pages and

00:52:26.720 --> 00:52:35.600
 pages and pages per day pragmatic podcaster.com promo code metacast right and the other other teaser

00:52:35.600 --> 00:52:41.920
 question that i'll have is what was my only contribution to the book a photograph oh no no

00:52:41.920 --> 00:52:49.440
 yes there is one photograph in there the cover the choice of the cover to be more correct and you did an

00:52:49.440 --> 00:52:55.760
 amazing like i love the cover that we finally came out with but i do think in the show notes for this

00:52:55.760 --> 00:53:01.920
 episode you should put that the hilarious one it looks very similar but we're kind of on the side oh

00:53:01.920 --> 00:53:09.440
 no that was for the podcast the startups.com okay no but for this one to be fair i use the canva

00:53:09.440 --> 00:53:14.960
 template to come up with the youtube episode covers which we just reformatted that and we're using that

00:53:14.960 --> 00:53:20.400
 for the podcast episode covers so if your app is one of the better apps that supports podcast episode

00:53:20.400 --> 00:53:24.480
 covers you will see our cover right there if not wait until our app is released and you will see

00:53:24.480 --> 00:53:29.520
 that in the better app and we use the same thing for the book cover and i think i was really struggling

00:53:29.520 --> 00:53:36.960
 with like where they put our company logo on there and then none of it looked good and i guess except

00:53:36.960 --> 00:53:41.680
 one and that's the one that you said okay this actually looks better and we went with that it actually

00:53:41.680 --> 00:53:49.280
 looks amazing if i'm saying so myself yeah and the episode covers and the podcast like i think we're

00:53:49.280 --> 00:53:55.760
 going to rebrand everything to use that style it looks so good yes and with that if you liked our

00:53:55.760 --> 00:54:01.120
 first behind well not first continued behind the scenes episode but this one was more shameless

00:54:01.120 --> 00:54:06.080
 guys because we gave ourselves the license to not talk about descript and all that other stuff

00:54:06.080 --> 00:54:12.720
 and actually go about the company stuff for as much as we wanted give us a rating send us an email

00:54:12.720 --> 00:54:19.440
 leave a comment yeah all of that no pressure but send us an email i would say if this resonates with

00:54:19.440 --> 00:54:25.760
 you send us an email at hello at metacastpodcast.com and if you did not listen to our previous episode

00:54:25.760 --> 00:54:32.320
 episode 30 with the startups.com founders they go into this story of how they received that email of a

00:54:32.320 --> 00:54:38.000
 person who was crying while listening to their podcast and how they spoke directly to him

00:54:38.000 --> 00:54:43.200
 or her actually i don't know and they said to their partner that this is all the things that i

00:54:43.200 --> 00:54:49.280
 couldn't tell you and they just said it for me we cry while listening to our podcast but send us a

00:54:49.280 --> 00:54:55.920
 message we try not to make you cry but but if you make a laugh which i hope we do because you know

00:54:55.920 --> 00:55:01.440
 when i listen to our episodes i laugh a lot i don't know if it's so self-indulging but and i mean to be

00:55:01.440 --> 00:55:07.760
 fair the four or five outreaches that we have had over email they have been beautiful stuff that just

00:55:07.760 --> 00:55:15.120
 makes your day yeah absolutely hello at metacastpodcast.com you know where to find us all right that was a

00:55:15.120 --> 00:55:22.720
 great episode thank you tomorrow we are recording another episode 32 and then next episode we're going to

00:55:22.720 --> 00:55:30.160
 talk more in detail about the book itself and some of the technical details of the book too like

00:55:30.160 --> 00:55:36.320
 how did you do it how did you get into that mindset and yeah all that it will be basically behind the

00:55:36.320 --> 00:55:42.000
 covers of the behind the scenes right behind the spline is called the spline the thing in the back

00:55:42.000 --> 00:55:47.680
 yeah yeah yeah behind the spline yeah and tomorrow we are gonna be recording well i am gonna be recording

00:55:47.680 --> 00:55:53.440
 in the car in parking lot so i'll have to keep my ac running because it will be crazy hot here

00:55:53.440 --> 00:56:00.000
 but i have a very important appointment i can't miss i won't say what it is until i feel comfortable

00:56:00.000 --> 00:56:09.520
 talking about it it is not a job interview no thank you not a job interview it's not an investor page but it

00:56:09.520 --> 00:56:16.240
 is very important uh for me and um we decided not to reschedule the recording but we'll have to go

00:56:16.240 --> 00:56:21.440
 through some logistical hurdles tomorrow and we'll see how that comes out and our guest doesn't know

00:56:21.440 --> 00:56:28.080
 about it too that you'll be in a car so it'll be fun he doesn't think it's disrespectful but we will

00:56:28.080 --> 00:56:34.640
 explain no i think it makes sense so once it's all done we'll let people know what that appointment

00:56:34.640 --> 00:56:46.000
 was okay cool all right hello and with that see you next week all right

